We are in the final days of the holiday marketing push. Make no mistake about it, holiday shopping started early again this year. But starting early rarely means finishing early when it comes to holiday shopping. Most shoppers aren’t willing to skip the holiday sales just for the chance to say they finished their shopping early. So, it’s not too late if you’re still trying to get eyes on your product or service.
Last year, the National Retail Federation expected more than half of ALL holiday shoppers (53 percent) to still be out shopping on Super Saturday. So, if you’re still trying to catch the eye of Super Saturday shoppers and the 22 percent of holiday shoppers who still expect to be wandering store aisles in the 48 hours leading up to Christmas, the team at The Shelf has put together an evergreen social media marketing strategy that is both effective and actionable. Tweak it. Roll out an abbreviated version. And get your brand in front of that fun-loving, last-minute shopping crowd.