Your Inner Top Team

Leadership is a state of being

~Erica Ariel Fox

As someone that craves to learn, I am usually enrolled in different types of programs that allow me to entertain my curiosity and my need to expand my knowledge. Last September I enrolled in the Inner MBA, a 9-month full immersion program by SoundsTrue, LinkedIn, and MindulNYU and I have to say, the teachings and learning have been incredible.

 It was there where I became familiar with the research and work of Erica Ariel Fox and with her New York Times bestselling book, Winning From Within: A Breakthrough Method for Leading, Living, and Lasting Change, which is truly a guide for leadership and self-mastery.

In her book, she presents the idea that we all have an Inner C-Suite based on four main archetypes:

  • The CEO — the dreamer who creates possibilities, sets strategic vision, and gives direction;
  • The CFO — the thinker who analyzes data, manages risks, and clarifies perspectives;
  • The CPO — the lover who cares about people, feels emotions and manages relationships, and
  • The COO — the warrior who takes actions, reaches goals, and catalyzes performance.

Taking time to understand our own mix of these archetypes, and the traits they each bring to the table when we activate them can greatly help us become more balanced and also more strategic. Recognizing which one of these archetypes is more prominent in any of our interactions is incredibly valuable, and acknowledging that most likely we gravitate towards always reacting from that archetype can be a game-changer.

Let’s say that if you are brainstorming new ideas with your team and don’t allow your inner CEO (regardless if that’s your title or not) to dream and to explore possibilities, but rather guide the session with your inner CFO, you might leave the meeting having shut down all potentially good ideas, and deflated your team’s creativity. In contrast, if you are evaluating the success of a newly implemented initiative and don’t put your inner CFO front and center to analyze data and zoom into what’s happening financially, you won’t make an objective assessment of the situation.

I won’t do her work justice by relating it to you, so you want to dig deeper into this, I encourage you to read her Forbes article, and of course, her Book if you are up for it. Identifying, acknowledging, and balancing your own mix of your inner C-Suite can be a great exercise for the new year!

It was not surprising to me, to find out my mix: Dreamer, Lover, Warrior, Thinker. And now I’ve become very mindful about which one I want to bring forward in a particular situation while remaining aligned to my purpose and my inner and outer goals.

Want to share yours?


Leticia Latino
Leticia Latino
With over 20 years of experience in the Telecom Industry Leticia Latino went from working for Merrill Lynch and Telecom Giant Nortel Networks to accepting the challenge of extending the legacy of establishing her family business in the US back in 2002. Neptuno Group was originally founded by her father in 1972 in South America where they helped deploy some of the first Cellular Networks in the region and where they have built over 10,000 Towers. Leticia is a recipient of the Women in IoT award by Connected Magazine, Revolutionary CEOs by Aspioneer, and one of the 30 most influential Leaders in Tech by Insight Success. She currently serves as a full member of the Federal Communications Commission’s Broadband Development Advisory Committee (BDAC) and as the Chair of the Job Skills and Training Working Group. ​In addition, Leticia is a published author and a contributor in a broad variety of blogs, and her book “Women in Business Leading the Way” became an Amazon #1 Best Seller. She’s also a public speaker, mentor to young women, and a big advocate of nurturing “Human Connections” through her Back2Basics Podcast.

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  1. Greatarticle, Leticia.
    I do not know if anybody can be the four types. I guess one major type and then a second type mostly.

    I am a dreamer and then a thinker. I try my best to separate the two. When I am a dreamerI just want to generateideas. When I start evaluating them then I am a thinker.