by Heidi Schwende, Featured Contributor
Arm your team now for a competitive edge to outrank your competition
Your plan of attack when it comes to search engine optimization [SEO] is simple; adapt to the current digital environment. Major search engines ~ like Google for instance ~ have time and time again changed the playing field in order to improve user experience. And if you expect to remain competitive, you have no choice but to learn the new rules and accurately enhance your strategies. Adopting an adaptive mindset and deploying innovative SEO strategies are the only way you stand a fighting chance at dominating the coveted top spot on any search engine results page.
Search engine optimization is unequivocally your most valuable and indispensable digital marketing asset because it has the capacity to:
- Significantly boost your organic rankings
- Drastically improve overall user experience
- Connect customers to your brand
- Enhance your brand reputation
- Enrich your digital footprint
- Perform within an affordable budget
- Generate incredible returns on investment
- Reveal key metrics to focus on
- Evolve alongside the rest of the digital world
The best “white hat” tactics will involve accuracy, timeliness and a steady ear-to-the-ground principle to ensure you are using only the best and latest industry practices. Google’s rapidly progressing algorithm changes demand it!
Here are some of the areas you must now conver in your plan:
- Research, research and more research make sure you do this up-front and that you do it well
- Apply all the technical SEO fundamentals
- Create a soundly optimized content marketing plan
- Get up to speed with and use social syndication including directory submissions
- Establish your web analytics and conversion funnels and measure, measure, measure then
- Improve, improve, improve…
Then and only then will you be able to win the fight for visibility and conversion!
