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Even CEOs Need To Use Social Media: And To Use It Well

[Photo: Flickr user highwaysengland]

[su_spacer]Consumer trends, meanwhile are heading in exactly the opposite direction. Globally, more than two billion people are now on social media. The average user spends nearly two hours a day on social platforms. Studies have shown that millennials watch more YouTube than TV, and three out of four consumers say social media impacts their buying decisions. There’s little question that these trends will continue while more and newer social patterns emerge.

So for CEOs, this begs the question: Social media is where your customers are—shouldn’t you be there, too?

Read more: Yes, Even CEOs Need To Use Social Media–And They Need To Do It Well | Fast Company | Business + Innovation

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