Always give customers more than they expect to get (The ‘WOW’ Factor); How do you define your competitive advantage? What is it? What’s the difference between your company and your competition?.
‘A’ Player customer service personnel can answer that question distinctly without a second thought. However, many customer service personnel reply : “We’re about the same. We all have about the same products. Sometimes we have something in stock that the competition doesn’t, so that’s one difference.”