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Words Matter, Actions Matter


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My friend Tina Konkin, wrote:

Words matter. Words have the power to heal and the power to destroy. They’re either poison or fruit the choice is up to you. Choose to heal by using words that build up rather than tear down, that bring unity rather than division.

Words do matter and for the past few years, much of what has been said, printed, published, broadcasted, or posted has been negative and divisive (my way and beliefs are right and yours are wrong). Negative words repeated often enough can be burned so deeply into our subconscious that they become poison. This poison often leads to negative actions or worse no action. Dr. King once said: “The ultimate tragedy is not the oppression and cruelty by the bad people but the silence over that by the good people.” By sitting in silence, the negative words and actions become empowered and brazen.

For me and many others I have spoken to, January 6, 2020, was the tipping point. We can no longer tolerate the hateful rhetoric that built to the crescendo of the assault on the Capital. It is time for leadership to rise at every level including me and you. It is time for the hard conversations we try to avoid. It is time to have a meaningful dialogue to understand our differences with our friends, family, co-workers, and former friends. We don’t have to agree, but we can do without the vitriol.

Yes, I know their posts and words make your blood boil, but we have far more in common than what divides us. At a minimum, we all want to be healthy, to provide for our families, to be gainfully employed, to be safe, to educate our children and grandchildren, to live in a community that supports one another. We cannot wait for elected officials to lead; we have the ability to lead right now by choosing positive words and actions.

Every movement starts with one person taking the first step in their own life.

My first step is to contact a member of my immediate family whose beliefs are diametrically opposite of mine. Wish me luck. What step are you going to take?

Frank Zaccari
Frank Zaccarihttps://frankzaccari.com/
Business & Organizational Development Expert | Keynote Speaker | 5x Best-Selling and 3x Award-Winning Author — A multi-talented professional with extensive experience across business development, writing, and broadcasting, Frank brings a unique blend of skills to every project. An accomplished keynote speaker, he is a 5-time #1 best-selling and 3-time award-winning author, host of the "Life-Altering Events" radio, Roku TV, podcast, and YouTube show, and a featured contributor to BIZCATALYST 360°. As a proud U.S. Air Force veteran, he also dedicates time to mentoring Veterans at the Veterans Treatment Court and serving as a judge and mentor at the University of California Entrepreneurship Academy. Academic & Mentorship Roles — Frank leads workshops at Arizona State University, inspiring future leaders and entrepreneurs. He guides veterans in the Veterans Treatment Court, fostering personal growth and rehabilitation. Additionally, he serves as a mentor and judge at the University of California Entrepreneurship Academy, contributing expertise in organizational development and entrepreneurial strategies. Co-Founder: Trust the Process Book Marketing Program — Together with partner Melissa Van Oss, Frank co-founded the "Trust the Process Book Marketing Program," a comprehensive service that offers public relations, marketing, promotion campaigns, and even ghostwriting services. In just 36 months, the program celebrated its 16th consecutive #1 bestselling book campaign, with eight of those titles winning awards. Their structured approach ensures authors achieve bestseller status, leveraging tailored visibility strategies, expert guidance, and pre-and post-launch support. The team's proven track record in the literary world has made them a trusted partner for authors looking to take their books to the next level. Featured Achievements • Keynote Speaker at various conferences, including the VA/DOD Veterans Suicide Conference and BizCat InsteadTalk • Published Author: Five-time #1 best-seller with multiple award-winning titles. • Veteran Mentor: Committed to supporting veterans' rehabilitation and success. • Workshop Leader: Leading business and entrepreneurial workshops at ASU. • Host & Media Personality: Engaging audiences across radio, Roku TV, podcasts, and YouTube. • Bestselling Campaign Success: Led 16 successful #1 bestselling book campaigns in 36 months. Partnering for Your Book Success — Are you an author looking to elevate your book's visibility? Discover how "Trust the Process Book Marketing Program" can help you achieve your literary goals. Our expert team offers comprehensive services from marketing and promotion to public relations and ghostwriting, ensuring a seamless path to success. Ready to take your book to the next level? Magic Happens When Authors Trust the Process.

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3 CONVERSATIONS

  1. Frank, words do matter, whether written or spoken. What came to my mind are our words that are not properly received or even misunderstood. Or, the worse, when no one heard us, or pay attention, or even care about what we are saying. Many times, what we think we are saying may mean quite different to someone else.
    I wish you luck with the step you are going to take. When beliefs and opinions are diametrically opposite, it is not about being right or wrong but about understanding each other.

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