Words Matter, Actions Matter

My friend Tina Konkin, wrote:

Words matter. Words have the power to heal and the power to destroy. They’re either poison or fruit the choice is up to you. Choose to heal by using words that build up rather than tear down, that bring unity rather than division.

Words do matter and for the past few years, much of what has been said, printed, published, broadcasted, or posted has been negative and divisive (my way and beliefs are right and yours are wrong). Negative words repeated often enough can be burned so deeply into our subconscious that they become poison. This poison often leads to negative actions or worse no action. Dr. King once said: “The ultimate tragedy is not the oppression and cruelty by the bad people but the silence over that by the good people.” By sitting in silence, the negative words and actions become empowered and brazen.

For me and many others I have spoken to, January 6, 2020, was the tipping point. We can no longer tolerate the hateful rhetoric that built to the crescendo of the assault on the Capital. It is time for leadership to rise at every level including me and you. It is time for the hard conversations we try to avoid. It is time to have a meaningful dialogue to understand our differences with our friends, family, co-workers, and former friends. We don’t have to agree, but we can do without the vitriol.

Yes, I know their posts and words make your blood boil, but we have far more in common than what divides us. At a minimum, we all want to be healthy, to provide for our families, to be gainfully employed, to be safe, to educate our children and grandchildren, to live in a community that supports one another. We cannot wait for elected officials to lead; we have the ability to lead right now by choosing positive words and actions.

Every movement starts with one person taking the first step in their own life.

My first step is to contact a member of my immediate family whose beliefs are diametrically opposite of mine. Wish me luck. What step are you going to take?


Frank Zaccari
Frank Zaccari
Business/Organizational Development Expert - Key Note Speaker - 4x Best Selling Author - Radio and Roku TV host of Life-Altering Events and Featured Contributor BIZCATALYST 360°, US Air Force veteran. He is also the co-founder of the Wellness Connection (a series of wellness clinic that will be launched soon) Frank Zaccari- 35 years - Sr. Executive & business owner, a dynamic, engaging, and entertaining Keynote Speaker, 4x bestselling Author, Business Adviser, ROKU TV Show Host, VoiceAmerica host of Life-Altering Events, wrote and published 8 books, leads a workshop at Arizona State University; mentors Veterans, is a mentor and judge at University of California Entrepreneurship Academy. His "Business & Personal Secrets" series has produced three #1 bestselling books in twelve months. The most recent bestseller "Business & Professional Secrets for Getting Unstuck" (May 2022) is a follow-up to his other best-selling books in the series "Business Secrets for Walking on Water" (May 2021) and "Business & Personal Secrets for Avoiding Relationship Landmines." (November 2021). Frank provides long-term consulting with midsize companies to sustain success, scale, fund growth, pivot (dynamic change), and significantly improve profitability in a positive business environment. He re-enforces this consulting by providing both on-site and virtual workshops which expand on his Business and Personal Secrets book series. In addition, Frank and his team, are running public relations and marketing campaigns for authors, including ghostwriting services if necessary. This program has generated seven consecutive #1 bestselling books.

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  1. Frank, words do matter, whether written or spoken. What came to my mind are our words that are not properly received or even misunderstood. Or, the worse, when no one heard us, or pay attention, or even care about what we are saying. Many times, what we think we are saying may mean quite different to someone else.
    I wish you luck with the step you are going to take. When beliefs and opinions are diametrically opposite, it is not about being right or wrong but about understanding each other.