Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? I grew up with the famous Faberge commercial that showed a woman who “told 2 friends” about the product and how “they told 2 friends … and so on … and so on”. Hasn’t WOM always been a powerful way to influence business results?
I recently attended a conference where I heard several experts on different types of social and mobile marketing present. Suzanne Fanning, President of WOMMA (Word of Mouth Marketing Association), gave a very interesting, data-based presentation on the power of WOMM and contemporary efforts to create experiences worthy of being passed from person-to-person. What follows are thoughts she shared with me regarding the importance of WOMM and examples of how marketers are taking advantage of its power.
via Why Word Of Mouth Marketing Is The Most Important Social Media – Forbes.
