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BE PART OF THE LEGACY

TAMPA BAY • FEBRUARY 23-24 2026

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Word of Honor

Every time I spend time in Sicily, I get a better understanding of why I am the way I am and I also get a glimpse of a different kind of living, one that is slowly but surely staying in the past.

I can bet that I could go out to run errands in my dad’s town, and even if he hasn’t lived there in 60 years, I could get by without money. Mind you, I have at least three uncles and aunts that were educators all their lives, and hence are quite known and very respected in town. Luckily for me, and mostly based on a family’s reputation of honesty and settling its bills, I can move around town with an ease that I wished I had back in Miami. A different type of interaction altogether. The idea of ‘Word of Honor’ working at its best, a model where the best collateral you have is not money but your track record of doing what you said you would do. A complete congruence between words and actions. Break that trust and you are done. No do-overs, Period.

This brings me to why I am making this reflection. I don’t know about you, but lately, I feel that more and more people are making empty promises. They say they will do something, only to then unapologetically saying they couldn’t. Not a big deal. At work, people make commitments, schedule meetings, calls, etc, and then last minute you get a text with a one-liner cancellation. Last year,  I was in the process of interviewing field personnel for my company, I have never been so stood up in my entire life. For every 10 interviews that were scheduled, only 4 would show up on average. The rest, not even a note of apology after having confirmed the interview. One candidate even stood me up twice!

Why do we say we will do things and then fail to do them? Why is this becoming the norm and not the exception?

Oh, I know! Because we feel protected by the idea that “everybody does it…” And yet, we should hold each other accountable, we should go the extra mile to honor our commitments and to highlight when others don’t. We should acknowledge the type of people we are becoming.

Being trustworthy is one of the highest qualities one can aim for. Trust itself is a main and vital building block in human relationships, and one can easily see how a lack of trust can lead to the complete destruction of any and all relationships. Next time that you make a commitment and are tempted not to come through, think that only you have the ability to impact the value of your own trustworthiness.

Leticia Latino
Leticia Latinohttps://www.leticialatino.com/
With over 20 years of experience in the Telecom Industry Leticia Latino went from working for Merrill Lynch and Telecom Giant Nortel Networks to accepting the challenge of extending the legacy of establishing her family business in the US back in 2002. Neptuno Group was originally founded by her father in 1972 in South America where they helped deploy some of the first Cellular Networks in the region and where they have built over 10,000 Towers. Leticia is a recipient of the Women in IoT award by Connected Magazine, Revolutionary CEOs by Aspioneer, and one of the 30 most influential Leaders in Tech by Insight Success. She currently serves as a full member of the Federal Communications Commission’s Broadband Development Advisory Committee (BDAC) and as the Chair of the Job Skills and Training Working Group. ​In addition, Leticia is a published author and a contributor in a broad variety of blogs, and her book “Women in Business Leading the Way” became an Amazon #1 Best Seller. She’s also a public speaker, mentor to young women, and a big advocate of nurturing “Human Connections” through her Back2Basics Podcast.

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CONVERSATIONS

  1. I love your reflection, Leticia.

    My theory is that this started when everybody got the ability to text everybody that they couldn’t com anyway. When we knew nobody would be stranded on a corner waiting for us for 20 min we could feel good about not letting them stranded. Never mind that they had booked the afternoon for us and could have said No to three other things because we were more important to them.

    I may be wrong. It may be cultural – big city vs small town where everybody know your family for three generations – or it may have other roots.

    We discuss trust so often but you ask about trustworthiness – that is the other side that we conveniently disregard at our peril.

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