How to Win a Price War

Price war! How can you win without destroying your own profitability? Fire a bigger weapon? Outlast your competitors?

Any way you look at it, a price war is the ultimate in self-destructive, lose-lose behavior – but it is one of the most common of all management problems and concerns.

via How to Win a Price War. – Wednesday, 31st July 2013 at 4Hoteliers.

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