Leadership includes sharing what you learn so that others may follow and surpass your efforts. Why surpass? Because where one may be today marks a unique point in time, the one factor we can all count on is societal change. As we embrace the best advice, we can add it to our repertoire and enhance it as we move forward. Even better is when more people willingly share their best strategies with those on similar paths. The sign of leadership excellence is in the appreciation one receives.
The sign of leadership excellence is in the appreciation one receives. Below you will find what I believe to be top-notch business advice from leaders in the field.
My Story
One traditional way to share information is through publishing articles and books. Early in my career, Dale Carnegie’s book, ‘How to Win Friends and Influence People’ put me on a better footing for sales success. The secret is not to sell so much, but instead, listen, be professionally personal while sharing stories, and find commonalities between you. Upon developing the relationship, trust builds, and sales are born.
The next book that empowered my sales effort was S.P.I.N. Selling by Neil Rackham. It was the opposite of traditional telling-selling, which spoke to me as I always grasp ‘the opposite’ of tradition. Remembering questions in specific vocabulary is not for me. However, four letters that portray the questions to ask, in my own words, are easy to remember. SPIN stands for ‘Situation, Problem(s), Implied problem(s), and Need. My sales effort greatly improved upon applying Neil Rackham’s suggestions.
An old television and movie quote comes to mind that indicates perhaps there is an even better way to do business, ‘There is a new sheriff in town.’ Focusing solely on sales, marketing, technology, or any other business discipline will not create the results you may seek in today’s environment. Accordingly, it is up to each of us to seek out top-notch business advice from leaders in the field.
Powerhouse Business Growth
Today’s success differentiator is to embrace and combine all the varying disciplines for powerhouse business growth. To my amazement, what typically would be kept secret is openly spelled out in the brand-new book, Reinventing Virtual Events, published by Wiley, and authored by Julia Nimchinski and Justin Michael. The content spells out top-notch business advice from leaders in the field.
Reinvention is Essential for Growth
Although planning a virtual event may be outside your plan, the concepts and facts behind the title are bound to help businesses of all types. The theme is to cross-train the skills of staff and oneself. It’s only the beginning to have an excellent skillset in one field, but imagine how and what a cross-over to other disciplines will do for your career or business.
Long ago, a coach advised me to continue adding streams to my core expertise of sales for a more robust output. He then spoke of the ‘Power of 10.’ When we possess one skill, we reach one audience. But the results can be exponential when we expand upon our skills and services, to ten offerings, as an example. Mathematically, when we multiply 10 x 9 x 8 down to 1, the powerhouse business growth number is 3,628,800.
It may sound unimaginable to dedicate oneself to learning the skillset of ten different careers. However, when we undertake to learn the essentials of a couple of other disciplines, we are well on our way. Cross-training oneself plus employees will guide you to the results you desire that may have been previously unimaginable.
HYPCCCYCL is the creation of Julia and Justin, featuring top B2B revenue leaders cross-training their GTM (go-to-market) skills with VCs. The content of Reinventing Virtual Events provides excellent insights to enable you and your teams to achieve more than you may currently believe to be possible. Watching the games in action is remarkable, an ideal learning vehicle, and viewers often participate in future rounds. The book sets the stage for our new business model, and we invite you to join the performance, literally.
If you have any lingering doubts or are consumed with intrigue, you may find more information about Julia Nimchinski and Justin Michael on their LinkedIn profiles.
Office Environment and Entrepreneurial Spirit
Today’s theme is not only about learning and combining varying skill sets but also embraces the theme of an inclusive environment. Each person on one team possesses experience and knowledge. Above, we speak about exponential results. Imagine what the cross-over of training between disciplines utilizing everyone’s experience can do for the overall business growth outcome. Moreover, the diversity of teams adds to a greater depth of knowledge that may convert to intriguing a far more robust audience.
In Conclusion: Top-Notch Business Advice from Leaders In The Field
The choice is always ours to either dismiss the business advice from leaders or pay serious attention to do our due diligence by researching what they have to say. Feeling secure with your current knowledge becomes the right time to heed top-notch business advice from leaders in the field who are making a difference in society.
