Amazon.com began life with the ambition to be “the world’s largest bookstore”. Back in 1996, few book publishers had any idea that their “proven” business model was about to be totally up-ended. As usual, the publishing “powers-that-be” were asleep at the switch when the Amazon train came barreling down the internet track. After just 15 years of Jeff Bezos relentless drive for innovation, Amazon is not only the biggest bookstore in the world, they are also threatening to become the biggest retailer, along with the biggest shipping company.
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