It’s 2020, and if your business doesn’t have an app, then it’s probably time to start thinking about getting one. Apps are not just for big-name brands, more and more small and midsize businesses are following the mobile trend and understanding that an effective mobile strategy involves more than just a mobile-friendly website. There are many reasons why you should consider building a mobile app for your own company, and there are some great mobile app developers out there who can help you.
While you might not think that a mobile app is necessary for your small business, you’d be surprised how well it can work and how many other small businesses are getting in on the action and have had great success from having a dedicated mobile app. It is these companies who are ahead of the game when it comes to taking their marketing to the next level, and they are benefitting from the following:
According to statistics, people spend more than two hours a day on their mobile phones, so while they won’t be using every mobile app at this time, they are still on their phone and swiping, scrolling and looking, and if your app is there, then there’s more chance of them going on it. Imagine there was a place where everyone spent two hours a day; you would want to have your business there, right? Even if they didn’t go into your business, they would have to walk past, and the chances of them going in are much higher just because you are there and they are there. It’s the same with an app; if you have an app presence, then people will swipe and scroll past your app to get to the one they want. As long as your app is there, then people will see it, they will have the option to go on it, and they won’t realize, but your app and your logo will be in their minds.
A Direct Marketing Channel
Your app can be whatever you want it to be; it can serve whatever function you like and do as little or as many things as you like. Your app can let people know information about your business, prices; it could feature booking forms, user accounts, messengers, and news feeds. Whatever you like really and the then great thing is, whatever it is that you want to feature on your app is all there in one place. So, this information or exclusive sales and promotions you want to provide your customers with is right there at their fingertips. Using push notifications, you can have an even closer interaction with your customers and remind them about your products and services whenever you need to.
Value to Your Customers
How do you show your customers that you value them? Do you give them rewards? If you have an app for your business, you can have a digital loyalty program meaning that your customers can easily collect their rewards. This will give them an incentive to download your app, so it’s a win-win for everyone.
Brand awareness is essential to the success of your business. People need to know who you are and also trust you, which they do by seeing you. If you have a mobile app that is branded and well designed, this will make your business more attractive to potential customers. It sends out a message that you are professional, you are current, you are on the ball, and you care about your customers.
Improving Customer Engagement
It doesn’t matter what your business is, whether you make sandwiches or sell toys, it’s essential that your customers can get in touch with you when they need to. Having an app provides them with another outlet to contact you, and they will appreciate that. You can even have a messenger feature within your app, which can make a real difference in how you communicate with your customers.
Standing Out from the Competition
As many small businesses are still coming around to the idea of having an app and don’t feel that it is a necessity or worth the money just now, if you take the chance and get an app for your business, then you will stand out from the crowd. You’ll be one step ahead of your competitors. You will be the first choice for potential customers.
As your app can let people know about promotions and discounts so easily, you can encourage your customers to buy more. With your app, you can send special offers to customers who are walking nearby to your shop with the help of geolocation technologies, or you can reward people for downloading the app with discounts and special offers.
A Source of Valuable Analytics
Apps are handy for collecting useful information which you can analyze and use for your business. For example, you’ll be able to easily find out which products your customers buy the most, how much time they spend on the app and which functions are the most used and which are the least popular.
Feedback from Customers
An app provides another way for your customers to give you vital feedback, and it’s better than them providing it on a random review site, which you don’t know about. If they can tell you what they’re happy with directly to you, you’ll get it straight away and can respond to it. It also means that if they have a complaint, you can deal with quickly and get it resolved.
Mobile apps are great for providing real-time feedback from your customers, which means that you can find out what’s hot and what’s not and then focus on what your customers like most.
If you have a particular product that you want to sell or promote, then you can send “limited time” promotional coupons via app to encourage sales at the same time as providing publicity to your business.
A Positive Image
A mobile app shows people that you are tech-savvy, you are accessible, and you put your customers first. They also make the details about your business more readily available, which customers appreciate.
A big difference between a mobile app and a website is that for your website, visitors need to be able to download the graphics to see it, which means that they need to have a good internet connection. Although apps still require an internet connection or use of data, many of them can still offer essential content and functionality when they are offline.
Mobile apps can be connected with your website, and every time you create a promotion, change a product name or price, it will be automatically updated on your app too. This means that customers are never given misinformation or conflicting information, and you don’t have to monitor and update two separate platforms.