If you are looking to increase traffic to your e-commerce platform, video marketing is a great tool to consider. There are many benefits to using this relatively new type of advertising. As an e-commerce business owner, your primary objective is to generate as much in sales as possible.
Knowing how to build brand awareness is extremely important to witness success. For this, you must make sure that the way you communicate your message to the target audience has a higher ROI than any other technique.
Video marketing is an extremely potent tool that marketers use to grow their business. Not only that, but users have also reported having more positive views about businesses that use video marketing. Here’s proof:
- The conversion rates can be increased by 144% with the help of product videos.
- Organic traffic can be improved by 157% as a result of using video marketing.
- Out of 5 customers, 4 have reported thinking of demo videos to be extremely helpful while making a buying decision.
- 43% of the audience has reported showing a willingness to engage with a brand that uses video marketing.
- 50% of shoppers look for video content associated with the product before buying the product in the store.
All of these statistics show just how much of an impact video marketing has on purchases decisions made by customers. The power of visuals to attract the customer and increasing brand awareness, as a result, is what makes video marketing so unique. Video marketing gives the customers a chance to get to know about the business as well as the product before they make the final decision. This builds trust and reliability in the minds of the consumers.
There are many ways e-commerce business owners can utilize video marketing. Based on observation, 92% of online shoppers have reported visuals being the most important influencer in their buying decision. So, seek help from a professional and get ready to build your business through video marketing.
Courtesy of Hosting Facts
