Almost anything you do in terms of marketing is better than nothing, but one type of marketing stands out miles above the rest.
Video adverts have made a powerful impact on big businesses and start-ups alike. It doesn’t matter which social media platform you use, Twitter, YouTube, Instagram, Facebook – they are all ready to host your video content.
Video is now completely integrated into almost all marketing strategies. If you haven’t got your strategy outlines yet, and are considering video marketing, then here are some reasons it should be the lead in your strategy.
What do I need to focus on to create excellent video advertising?
Just like with any marketing, you need to know who you are talking to. You need to ensure that you have spent the time to create an audience profile that makes sense to your business.
Here are a couple of questions you’ll need to cover to have the maximum impact on your video content.
- Who are you talking to? Who is your target audience?
- Where is the video going to go, Facebook? Instagram? Twitter?
- What is the purpose of the video? Are you looking for conversions or simply to raise your profile?
- How big is your budget?
- Do you need a team to complete this? Consider things like scriptwriting, for example.
- Are you going to create evergreen videos or keep them as a continual addition?
Conversions and sales
Watching videos is entertaining, and they also produce the highest return when it comes to conversions and sales. Some research shows that a video can increase the conversion rate by up to 80%, and that’s no small amount.
Other research shows that users who have watched and explained the video often purchase the product or service.
Return on investment
Even if you use an app to create custom ads, you need to know that the money you spend is worth it.
All marketing budgets should have room for video, and they don’t often come cheap. The whole purpose of marketing is that you’re going to see a return on every minute and every dollar spent. Video marketing proves to have the highest ROI of all of the different options that you have available.
When somebody reads content, they don’t often have an idea of who has written it. The person at the bottom noted as the author may not have written it, especially in a world where almost everything is ghostwritten. It can create a disconnect between you and the audience.
Something about video is very human, and it allows people to see the person behind the company.
A video advertisement will create a sense of physical existence and authenticity within your business.
A considerable amount of purchases online are made via mobile, and it is the most popular way that people consume social media. A substantial percentage of videos are played on mobile devices, so it makes sense that the best way to talk to your audience is by video.
Almost all social media channels have realized the power in the video too.
Instagram was initially just designed to share an image; now, it offers the opportunity to create stores, reel lives, and have videos on the feed.
This is compelling stuff. You can deliver your message directly to the hands of the user.
Perhaps not a shocking statistic, but 92% of Mobile video consumers often share with the social network.
We can often see that the person sharing it presents it to an audience similar to them.
This is incredible in terms of reaching a wider audience, speaking to people who will already be interested in your product, or reaching pod people you hadn’t even previously considered as potential customers.
If you play it smart and create a funny video or one that sparks another emotional reaction, you can cash in on all of those shares.
This is one of the easiest ways to spread brand awareness for a phenomenal amount of people in a relatively short time.
One thing is essential to remember not all buyers are super active; some are very lazy. And when it comes to lazy buyers, video is super engaging. They don’t have to do anything in most cases when their settings are on autoplay, you can be pretty sure they are going to watch it.
So if you want to engage buyers that don’t love to look at images or read content, video is the way to go.
Suppose you don’t have the resources to have an actual human in your video, or perhaps you want to pull off something very unique. In that case, you have access to amazing creators worldwide that can create stunning animated videos for you.
One of the most enjoyable things about animated videos is they can be incredibly informative and always come across as friendly.
Search engines love it
An incredible fact and one that is more than worth considering is that the website is 53 times more likely to get into the front page of Google if it has a video.
This is because Google knows that video is the number one piece of content that is going to engage visitors on a site, as well as deliver value.
And it is that the value that you deliver that makes people more likely to stay on your site.
If you create videos that describe how to use a product, what industries might use a product or give the customer some kind of value, you aren’t going to need to keep producing fresh ones.
So long as you carefully consider the content of the video, you can be pretty confident that you can use that piece of content time and again.
Investing in video might seem like a significant upfront cost, but it is one of the most important things you can do for your business.
Support the rest of your marketing efforts, and have a video that is easy to share, simple to consume, and provides value to your customers.
Are you still deciding how to factor Instagram into your social media marketing? Read this: The Best Instagram Marketing Tips | BIZCATALYST 360°