There is nothing new in the fact that the internet represents an extremely large market. Large corporations know it and medium sized companies also use it for their benefit. Even the number of small businesses has finally accepted the change and are now generating more income from online sales than they ever did.
More than 6 months have passed since the number of mobile internet visits passed the number of those made from desktop devices. When you know how many different types of devices there are, you must understand why a solid, responsive website is absolutely necessary if you aim to reach new customers, and increase your revenues. Online presence today is what makes or breaks your business, and you should take it seriously.
Maybe you have a site which was done long ago when you were starting a business, but imagine how it may look from today’s perspective. With an outdated website, Google searches are going around you, and even though your business provides great services or products, without your constant and certain internet presence, your business can only suffer. This is why you should think of the next few tips and think about starting new or revitalizing your old business website.
Current Statistics
Various surveys indicate that, even though most small business owners plan to develop a website in the future, there are still around 30% of small businesses in the USA that don’t have a website.
There is quite a significant number of 79% of those small businesses that own a website that say their websites are responsive and mobile-friendly, which indicates that small business owners understand the true value of a good website, and are aware of the fact that their income may be elevated with a proper site.
For small businesses with low revenue, it’s 30% less likely to have a website, while the likelihood of higher revenue business to have a site is between 70% and 90%.
Today’s trends ask for a few specific elements of a good website in order to stand out. Some of the top priorities are good content, increased mobility, and responsive design and functionality.
Major Benefits of a Website
Having a good site for your small business can really make a difference. There are some key benefits and opportunities that simply stand out before all others.
Firstly – marketing. With a website for your business, you expand to the global level, from local customers. This makes your business more visible and potentially makes it worth more.
Secondly – sales. Imagine how much cost-effective is to have a digital payment service online, instead of physical location or cash payment. It’s extremely efficient and saves both time and labor.
There is also a question of detailed marketing tracking and quite useful business analytics that websites provide for a business.
Evolution of tools and internet education makes it possible for anyone to get involved in online business solutions, and it is quite necessary to do so if you aim to run a successful and serious business.
Functionality and Design
In order to tackle the modern market, you must have various strategies. The most important thing is to be certain what you want to represent. After that, it all comes down to functionality and design.
There are some things that you can use which perfectly summarize today’s design and functionality trends.
- Skeleton screens – adding an option for your visitors to get a feeling of faster response time can always be helpful. This method allows loading in stages, which makes your visitors visually anticipate the content, instead of just waiting in front of a blank page.
- Age-responsiveness – define your focus group and your market. There are countless ways to analyze various metadata that can help you understand what kind of visitors and customers you can serve in which way.
- Landing page and infinite scroll – more and more business decide to switch to infinite page length design. This helps them tell the story and lead the visitors in an aesthetically pleasing way, yet through the meaning of the content on the page. The homepage practically evolved into a landing page – a place where you aim to make your visitors take interest in your offers.
Responsive, Mobile-Friendly Approach
After reaching out to an SEO agency, it was strongly advised to keep one thing in mind – with so many mobile users; your site has to be mobile-friendly and responsive.
There are various ways to think of this but some general tips have shown great value in mobile web design. First and foremost – less is more. The fewer elements you have, the faster the loading time, which can really show on some of the older devices. Aim your visitors towards the goal of your site visually and with content, and you will see your business bloom.
Conclusion
If you are a business owner, then this is definitely the year you should start your own website. Knowing how big the market is, and the opportunities on the World Wide Web, you should consider going online. That may be one of the best professional decisions you’ve ever made.
