CLICK BELOW TO REDISCOVER HUMANITY

Why Social Networks Still Haven’t Cracked the Job Search Puzzle

Facebook is preparing a version of its site for the workplace designed, it’s suggested, to compete directly with LinkedIn. This is puzzling at first glance, since Facebook at Work seems geared toward letting people connect and collaborate with colleagues and peers at their current jobs, while LinkedIn is focused more on building professional connections with people outside the firm.

On the face of it, that seems to be two entirely different markets, with Facebook at Work playing in the workplace productivity market (competing with the likes of Microsoft Office, Webex, and project management software) while LinkedIn is part of the headhunting industry.

But look at the move in terms of the jobs customers are trying to get done (rather than the markets that these companies address) and the possible connections become much easier to see.

Every working professional knows that at least 50% of all available job openings are never advertised. Hence, all of them have a job to do – something along the lines of, “Do I have the right network so, in case something happens, I would know about these hidden offers?” LinkedIn addresses this job directly, by allowing you to create and build an exclusively professional network among its 300 million+ members.

via Why Social Networks Still Haven’t Cracked the Job Search Puzzle – HBR.

BIZCATALYST 360°
BIZCATALYST 360°https://www.bizcatalyst360.com/about/
We are an Award-Winning life, culture, and biz new media digest, serving as the global hub for enhanced performance and well-being. With an emphasis on action, our 600+ international contributors empower people to transition from knowing what to do to actually doing it, all complemented by syndication relationships with a choice group of equally innovative media outlets. Today and every day, we simply deliver the very best insights, intelligence, and inspiration available anywhere, doing it our way by placing our writers and our audience at the forefront. It's magical. It's evergreen. And quite frankly, It's just good stuff. Period. We are closely aligned with GoodWorks 360°, our affiliated global nonprofit social impact enterprise, dedicated to providing mission-critical pro bono services to good nonprofits worldwide.

▼ EXCLUSIVE FREE ONLINE EVENTS ▼

BREAKING NEWS

PROUD RECIPIENT OF THE WEB MARKETING ASSOCIATION 2020 "STANDARD OF EXCELLENCE" AWARD

▼ ESSENTIAL READING ▼