LinkedIn can be one of your best lead generation and new business development tools online. In today’s social media savvy world, it’s all about “starting a dialogue” or “continuing a conversation.”
Following companies on LinkedIn is an easy way to be tuned into what’s going on in a company you’d like to do business with. In addition, you can help your job-seeking connections by sharing with them a company you know is hiring.
Here are four solid reasons why you should follow companies on LinkedIn.
1. It makes it Easy to Gather Information to Trigger a Conversation
The “Follow” function on LinkedIn is an easy way to track changes and developments in a company. When you follow a company, you receive their updates and current developments. Companies post the following types of information on their company page.
Upcoming Events or Conferences
Anniversaries or Company Milestones
2. You will Know when a Company is Hiring
Whether you are in the job market or know of people looking for a position, you can be ahead of the game knowing when jobs open up. Just as eHarmony or Match.com pair couples, LinkedIn is a recruiter’s dream tool. Companies pay big bucks to use the LinkedIn job posting features.
You can pay it forward with information on these job opportunities for both the company and the individual who may fit its job description qualifications.
3 It’s a Way to Generate Bona Fide Leads
As a natural extension of what I mentioned in number one, by following a company, you can reach out to a connection to congratulate them on an award or ask them information on a new product they have just launched. It’s like having “insider information” or “strategic intelligence.” The “following” feature provides you with an opportunity to network with key and new contacts within a company on many levels.