I think of personal branding as a marketing campaign. In our practice we teach our clients to think of themselves as a “business of one” and your personal branding is your marketing campaign. A successful marketing campaign captures its intended audience by effectively communicating its distinctive features to fit the needs of the consumer. What they don’t do is give broad statements about the company. The mistake too many job seekers make is to create broad statements about what they do, this makes them blend in with the crowd. When branding your business of one you want to have a clear message of what you specialize in and keep your message short
via CareerHMO | Why is Personal Branding Important in Job Search?.
