Why is it Important to Attend Industry Trade Shows?

The modern internet has allowed businesses to operate in an entirely new way, communicating with clients and collaborators via a stream of digital zeroes and ones. But even in this data-driven age, there’s still an indispensable role for the traditional trade show to play. So why should your business take trade shows seriously?

Leave an Impression

Forging valuable contacts is essential to a modern interconnected business. And when you make these connections, it’s equally essential that you’re remembered as something more than a name on a screen and a little avatar. Face-to-face conversation, even if it only lasts for a few minutes, is certain to be more memorable than a thousand online interactions. Moreover, you’ll find that you run into fewer misunderstandings and that you’re able to form a much more rounded impression of the people you’re working alongside.

See Demonstrations

If you’re dealing with products with specific uses, then seeing them demonstrated can be the only way to truly see their value. You shouldn’t just see a trade show as a means of getting your message out there; it’s also a chance to absorb new information and see what’s going on in the industry. You might hesitate before committing time to educational sessions, especially when the rewards for doing so are only realised in the very long-term. But if you glean valuable information about the best practice and the latest technological developments, the investment is sure to be worth it.

Increase Brand Awareness

When your business is first starting out, it can be difficult to attract the attention of industry decision-makers – the people who’ll be placing orders and making sales. If you get the branding right for your booth, do the groundwork via social media, and position yourself as close as possible to the blue-chip companies, then you’ll get the maximum possible interest in what you have to offer.

What to Consider When You’re Travelling

Attending a trade show requires committing time, energy and money. To minimise your expenditure of all three, and maximise the returns you receive, it’s worth taking a few specific factors into account when you’re planning your trip.


It’s vital that you think about where you’ll be staying. It needs to be both within your budget, and close enough to the venue that you won’t have to spend too much time travelling. If you’re entertaining guests, then you should also think about comfort. London corporate apartments strike the right compromise for those attending trade shows in the capital.


A day at a trade show is a long one, and you’ll need to take along enough calories to keep yourself congenial. If you’re bad-tempered because you’ve skipped breakfast, and you have a headache because you aren’t hydrated, then you might find that many of the benefits of the trade show are inadvertently thrown away!

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