In 1996, an art dealer named Glafira Rosales approached Ann Freedman, the president of New York’s Knoedler Gallery, which sold artwork to wealthy collectors for over 150 years. Rosales offered to sell Knoedler paintings by masters like Mark Rothko, Jackson Pollock and Willem de Kooning at bargain prices—under one million dollars each.
She told Freedman that an anonymous collector—a family friend—inherited the paintings and recently rediscovered them. For over a decade, the gallery resold the pieces for millions and stored its files on the acquired works under the label “Secret Santa.” Pushed for more details about the mysterious collector by employees, Rosales replied, “Don’t kill the goose that’s laying the golden egg.”
Fifteen years after Roales first approached Knoedler, a Belgian hedge fund manager named Pierre Lagrange received bad news. A consultant that he hired to investigate the authenticity of a $17 million Jackson Pollock painting he bought from the gallery discovered a pigment of paint that was not sold commercially during Pollock’s lifetime. When Lagrange emailed Knoedler, the gallery closed. Within a year, several other customers joined him in claiming that their multimillion dollar purchases were “worthless fakes.” In 2013, Rosales pled guilty in a $80 million forgery case.
Read more: Why Is Art Expensive?