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Why Is an SEO Reseller Service Your Agency’s Best Way to Expand?

  1. Why Should You Expand Your Agency?
  2. Why Should Your Agency Become an SEO Reseller?
  3. What Are the Benefits That Your Agency Will Get from Reselling SEO?
  4. How Should You Choose a Good SEO Agency Partner?
  1. Why Should You Expand Your Agency?

Most digital marketing agencies start with a low number of services, maybe even one, and as they grow they will slowly introduce new services. By doing this they can increase their profits by selling the new service to their actual clients while also find new clients that need those services.

Most of the time, the introduction of new services will be compulsory because over time their clients will need new online marketing services. The agencies that brought good results to their clients will be asked if they can introduce these services that they need. If the need is big enough, then it is an opportunity to introduce that service while being assured that it will sell.

Of course, a new service can be introduced even though the clients have not requested it, but it will be a riskier venture but not as big as the starting of the company. Why? Because, although, there are no guaranteed clients that will buy it, if marketed correctly, some of the current clients of the company will surely buy that service. Also, the agency has much more experience in finding clients than in the beginning.

In comparison with other types, there are only a few SEO companies and they will not be able to cover the market. But, at the same time, it is very hard to enter the SEO market because of the difficulty that it requires in the learning process. Those digital marketing agencies that become a SEO reseller will be able to make a high profit much faster than by introducing other services.

  1. Why Should Your Agency Become an SEO Reseller?

Although creating your SEO department is a very difficult task and introducing this service in a normal way is very difficult and it will require a massive amount of investment, this does not mean that there are no solutions for these problems.

So, if you understand how important an SEO service will be for your agency and you want to introduce it, then the solution for you is very simple, become an SEO reseller. By doing this you will avoid all the hardships needed for an SEO team.

You should know that, because of the high demand, most SEO experts will work as a freelancer or they will open their own agencies and train a team from scratch. Because of this, it is very hard to find an SEO expert that will be willing to work as an employee for you. This is the main reason for which forming the team will take a long time.

With this method, that time will be lost and you will not be able to make any money, on the contrary, you will need to invest a lot in the creation of the team. Keep in mind that SEO also requires good equipment and certain tools, which will cost you a lot of money. You should also keep an eye on your competitors and see if they get help from professionals.

On the other hand, by reselling the services of an SEO agency, you will be able to make a profit from the moment that your collaboration begins. Finding SEO agencies can be very easy, and if you do your research thoroughly finding a good one will not be difficult. But you need to keep in mind that reselling SEO has its own pros and cons, but they can be easily solved with a little care.

Also, you may have the surprise that the prices of some of these agencies will be even lower than the cost that you would have had while introducing your own SEO service. How is that possible? It is because there are certain countries where the cost of living is much lower than in your country. This offers the opportunity for these companies to ask for very affordable prices for their services. You can make use of this opportunity to earn even more profit with much lesser work.

  1. What Are the Benefits That Your Agency Will Get from Reselling SEO?

The amount of benefits that you can get depends on the SEO agency that you will find and the relationship that you will build with it. In any case, there are three benefits that  you can be sure to get:

  • Expansion without investment. As you may have already guessed, you can make use of this method, to resell seo, to expand your digital marketing agency with making almost no investments. The ROI that you will obtain will be many times higher than creating an SEO department in your agency.
  • Fast implementation. As mentioned above, the time needed to implement your SEO service will be reduced enormously. All the time required will be to find an SEO agency. After you have made a collaboration with one, then all you have to do is to start marketing your SEO service. Comparing it with the time needed to create your own departments will reveal that you will lose at least 3 months in which you could have acquired quite a lot of clients and made a profit already.
  • Better results. It should be obvious that a new SEO department will never be able to bring the same high-quality results that an SEO agency with years of experience can. Even if their skills are equal, the experience obtained through the years will be very important and it will be showcased through the difference in the quality of the results.
  1. How Should You Choose a Good SEO Agency Partner?

Now that you understand that the best method to introduce an SEO service is by becoming an SEO reseller, it is time to find out the three most important factors that will make sure that you find a good agency, not one that will harm your reputation. You can find out how to check a negative SEO campaign here:

  • Price. This is one of the most important factors that will decide your decision but you need to make sure that you understand from where comes the low price. Do you need to find answers for questions like why is it so low? Is it because of the low quality of the results that they can produce? Or is it because of the economic reasons in its country? The answers to these questions are very important and because of this, you should make sure that you find an agency with the pest ratio for price-quality.
  • Quality. Although you need to look for a good price-quality ration you should never become an SEO reseller that offers low-quality services because that will massively reduce the potential of your business. There is a very limited number of businesses that will accept such a service. And, even if they accept it it will only be temporary until they find a better provider. What you should aim at is to find a very high-quality SEO service. You want that once you find a client to make sure that will always work together with you. This will also help your agency to sell their other services much easier.
  • Seriously. Unfortunately, there were many cases in which an SEO agency was not able to respect a deadline. This can happen because of some type of accident that happened to the agency or simply because it has a low level of seriosity. You need to make sure that the agency that you choose does not have these types of antecedents. At least make sure that even if it ever happened s because of the first reason. And even then, you should create a buffer zone by giving different deadlines to the agency than to the clients.

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