Why I Am Optimistic About 2021

The simple answer is that I don’t really know for sure. All we can really do at this point is speculate and maybe do a little planning.

I spent pretty much this entire year getting, being, and recuperating from being quite ill. It was all hellish but I came out the other side of it feeling strangely optimistic.

One of the reasons I am optimistic is due to some of the new year’s decisions I have made along the way. One is to stop attacking and or trying to reason with idiots.

There’s an old Mark Twain quote that says: “Never argue with a stupid person. They will just drag you down to their level and then beat you with experience.”

When you are constantly critical a lot of the stupidity you see out there, it’s very easy to become so disgruntled that you could end up in a state of depression.

I am also completely worn out from worrying about Covid 19. This will be with us for a while now and all the people who know how to protect themselves until everybody is immunized will do so. The idiots who don’t, well, I just refer you to the Mark Twain quote above.

So for this year, I have decided to make a genuinely concerted effort to seek out and write about some of the things that are going on in the world that give us hope instead of fear or dismay.

One of the most interesting areas I have been doing a lot of reading about is the environment. I am finding that there are a great many new businesses starting that have at their core the notions of re-use, recycling, renewability.

Even just a decade ago these industry sectors and the businesses that comprise them world have been considered somewhere out of the fringe, toiling away in small warehouses and garages, trying their best to get off the ground.

And when they did, it was not unusual for them to be bought out by some large old school smokestack industry that made growth promises to them about growth that were never met.

But the times have changed, and today’s fringe industries are fast becoming tomorrows hot growth industries, because, although it’s not true everywhere, the world is starting to wake up to a few very important things.

  1. That the human race can no longer afford the luxury of being populated by industries that are polluting the planet and making it unlivable.
  2. That the new generation of people growing up and becoming the new mainstream consumer market are conscious of that, and making choices based on how the products, services, and utilities they pay for are produced.
  3. That the investment community from behemoths like Blackrock and Fidelity on down are now showing a decided funding preference for industries and businesses that are based on or at the very least making a concerted effort at environmental responsibility.
  4. That with this attention and industry growth, governments are now starting to realize that supporting environmental responsibility is something that needs to be done to ensure that future generations and the economy of tomorrow can thrive.

For these reasons, and probably several others, I believe there will be a sea change in the world economy, and that the new growth industries will be built on and or provide for solid environmental responsibility.

As a writer, this area is really quite appealing. So a while ago I started a new blog called Brand New Day. It began as an excuse for me to stay busy and explore areas of business that I knew relatively little about. What it rather quickly became was a fascinating new passion.

The more I look around in this area, the more fascinating stuff I see happening all over the world.

Most of it is being done by young, well-educated people who understand that unless we dramatically reduce the environmental damage we cause from making things, and reduce the amount of raw material we take from the planet the less chance we have of surviving this century.

So here I am ten columns into a new passion, designed to promote and support the industries and ideas that are going to save our bacon.

It’s the least I can do for the planet that has given me the good life that I have had, and hopefully will continue to have going forward into a whole bunch of Brand New Days.

If you would like to read any or all of these columns, you can access them HERE.


Jim Murray
Jim Murray
I have been a writer since the age of 14. I started writing short stories and poetry. From there I graduated to writing lyrics for various bands and composers and feature-length screenplays, two of which have been produced. Early on in my writing career, I discovered advertising. While the other media have drifted in and out, communications writing and art direction have been the constant through a 20-year career senior positions in Canadian and multi-national agencies and a second career, which began in 1989, (Onwords & Upwords Inc), as a strategic and creative resource to direct clients, design companies, marketing consultants and boutique agencies. Early in 2020, I closed Onwords & Upwords and opened MurMarketing which is a freelance strategic development/copywriting/art direction service for businesses working to make a positive difference in the world. I currently write long format blogs in 4 different streams, encompassing, entertainment, marketing, and communications, life in general, and the renewable energy and recycling industries. These are currently published on I have, over the years, created more than 1500 blog posts. I live with my wife Heather in the beautiful Niagara Region of southern Ontario, after migrating from Toronto, where I spent most of my adult life. I am currently recovering from spinal surgery and learning to walk again.

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  1. Interesting and shareable perspective.
    Man needs the dimension of the future, whenever this is affected by the absence of hope he becomes disoriented and anguish takes over. It is necessary that each of us be the protagonist of the present, leverage on their skills and attitudes, participating in reinventing every new “resurgence”.
    Optimism in itself will not save us, but the ideas and actions determined by an optimistic gaze, perhaps, yes!
    Optimism is an attitude of trust in oneself and in others, of hope in the future, but it is closely linked to the ability to govern mental processes and to look at things for what they are, listening to the feedback that comes from environment. We are talking about a realistic optimism that arises from the ability to focus on the favorable aspects of the experience, accepting the limits of reality, which looks at complexity and seeks innovative solutions.
    This kind of optimism nourishes hope and gives life to actions, commitment and motivations. He is able to find the right strategy to restart, to study the transformation in progress, understand the new needs of the changing society, take stock of his skills and integrate all this creatively, making available own competence to create value.