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TAMPA BAY • FEBRUARY 23-24 2026

This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. Where authentic connection runs deep. And where real connection. happens.

Why Does Your Organization Exist?

–And will your co-workers answer that question the same way you do?

Summary

There’s a lot of talk about why organizations need to have a purpose beyond a mere marketing tagline: why they do what they do on behalf of those they seek to serve. What’s equally challenging to get at is how an organization defines its why, how they get staff buy-in — or better yet, staff input — and then has the discipline to choose activities that work towards fulfilling it.

I’m never saying that the lack of a real purpose is the only problem that causes organizational dysfunction. But it is one of the most foundational ones because people are looking to contribute with their roles.

— Brooke Erol

My guest

My guest to help walk us through this topic is Brooke Erol. Brooke is a corporate dropout who pursued her dream of having more meaningful work for herself and others where we are not only seeking money but also contributing to a bigger cause. All her life is spent on writing, speaking, coaching, and consulting on this topic of having a life of fulfilling and purposeful work. She works both with individuals- YourBestLife and organizations – Purposeful Business, Inc.

Takeaways

√ Many businesses focus on profits over purpose instead of figuring out how to do both.

√ An organization’s pain point is not necessarily an expressed lack of purpose, but lack of purpose is often the driver below the surface.

√ Leaders at the highest point of an organization — founder, and CEO — must have a deep consciousness to understand the imperative of having and living a purpose fully.

√ Companies often face a litmus test as to whether they are going to honor their purpose in their decision-making,

√ Customers and job seekers should monitor a company over time to see if it adheres to its purpose.

√ The number one reason for the purpose to stick is the 100% commitment of the CEO or the founder.

√ Instead of trying to save the whole world, find one area where you can have an impact, and let that be your purpose.

Jeff Ikler
Jeff Iklerhttps://www.queticocoaching.com/
The river that runs through my career lives – as teacher, publisher, coach, podcaster and author – is helping individuals acquire knowledge, skills, and self-awareness so they can better achieve their desired results and impact. • As Director of Quetico Leadership and Career Coaching, I work with individuals and leaders to overcome obstacles and make sustained changes in their behavior. • I co-host the podcast “Getting Unstuck – Shift for Impact,” where I bring to light inspirational stories of transformation in the field of education. • I am the co-author of the soon-to-be-published book for school educators, Shifting: How Educational Leaders Can Create a Culture of Change.

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