Sales Enablement is new to many organizations. This begs the question, who owns Sales Enablement? The answer is Sales. Sales Enablement should be a centralized function within the sales organization. The remainder of this blog will focus on the ‘why’.
Many organizations have been performing tasks related to sales enablement for years. But the problem, is that in all likelihood the tasks have been fragmented. And performed by many different teams. This results in a lack of effectiveness. Which is the opposite of Sales Enablement. Sales Enablement is about making the sales team more effective. A centralized function and team will accomplish that.