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Whither Clarity?

If you’re trying to cobble a reasonably objective perspective on the coronavirus, you have at least a couple of options. On one hand, you can consider quantitative information like this:

  • 1 million people a year die from heart disease.
  • 8 million people a year die from cancer.
  • 8 million adults die every year as a result of being overweight or obese.
  • More than 10,000 people die every year as a result of drunk driving.
  • COVID-19 has a 99.96% survival rate

On the other hand, you can consider qualitative information like this:

We need to hunker down and get through this fall and winter because it’s not going to be easy. It’s really quite frankly depressing to see that because you know what’s ahead. We’ve been through this before. Don’t ever, ever underestimate the potential of the pandemic. And don’t try and look at the rosy side of things. (Dr. Anthony Fauci, addressing a panel of doctors from Harvard Medical School on 9/10/20.)

Do I endorse either one? I wouldn’t dare. But to steal a phrase from Dr. Fauci, it’s really quite frankly depressing to know this kind of dichotomous information is all the clarity we’re going to get.

So, what are we to do under circumstances like these? There’s only one rational thing we can do — get the funk:

If we’re going to be kept in a state of constant confusion, we may as well tap our toes.

Mark O'Brien
Mark O'Brienhttps://obriencg.com/
I’m a business owner. My company — O’Brien Communications Group (OCG) — is a B2B brand-management and marketing-communication firm that helps companies position their brands effectively and persuasively in industries as diverse as: Insurance, Financial Services, Senior Living, Manufacturing, Construction, and Nonprofit. We do our work so well that seven of the companies (brands) we’ve represented have been acquired by other companies. OCG is different because our business model is different. We don’t bill by the hour or the project. We don’t bill by time or materials. We don’t mark anything up. We don’t take media commissions. We pass through every expense incurred on behalf of our clients at net. We scope the work, price the work, put beginning and end dates on our engagements, and charge flat, consistent fees every month for the terms of the engagements. I’m also a writer by calling and an Irish storyteller by nature. In addition to writing posts for my company’s blog, I’m a frequent publisher on LinkedIn and Medium. And I’ve published three books for children, numerous short stories, and other works, all of which are available on Amazon under my full name, Mark Nelson O’Brien.

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