Before you jump into implementing an SEO or PPC strategy, you need to understand which one is better for your business and why. When making your choice, it’s essential to consider your business goals and objectives.
Let’s first understand the differences between paid ads and organic search. We will use conversions and placement in search engine results as parameters.
Keep reading so you can decide which is the best option for your business. We will also talk about the advantages of integrating paid ads and organic search.
Organic Search vs Paid Ads
When you implement paid ads correctly, you can optimize the results of your marketing efforts. It also uses accurate targeting options to reach the right people. As a result, the chances of turning your website visitors into loyal customers increases.
With the help of PPC ads, you can target specific keywords and create ads accordingly. As a result, you will increase the number of clicks generated from visitors who are looking for that exact product or content.
On the other hand, in SEO, the ranking of your webpage depends on different keywords. Hence, your target audience may not land on the exact content or product page that they are looking for.
Placement on Search Results
With the help of PPC strategies, you can place your ads at the top of organic search results.
However, the positioning of your ads depends on many critical factors. Factors like – keywords targeted, keywords in your ad copy, keywords on your landing page, etc. play an important role. When done correctly, PPC strategies ensure a top position for your ad in search engine results.
On the other hand, as you can see in the screenshot above, organic search results appear below paid ads. Nonetheless, you can use off-site and on-site SEO techniques to optimize the visibility of your website. This will ensure that your website secures a position on the first page of search engine results.
SEO and PPC – An Integrated Approach
Ever thought of combining the best of SEO and PPC to generate maximum benefit for your business?
The following are some of the top benefits of using SEO and PPC together:
- When you integrate your PPC and SEO efforts, it helps you increase the visibility of your business. It also increases your brand awareness by manifold among your target audience.
- You can also extract important and relevant data and information from your SEO and PPC campaigns. Once you have collected relevant insights, you can use them to further optimize your integrated approach. This will help your business generate more traffic to your website and increase your conversion rates as well.
To learn more about the integrated approach, make sure to check out the infographic created by SpyFu.