With increasing numbers of malware attacks and other threats trying to steal your personal data, protecting yourself online is vitally important. Threats such as credit card scams, phishing, and computer viruses should make internet security a priority for everyone.
This starts with good browsing practices. Allowing any organization to use your browsing data requires a level of trust. Do you trust them to keep the data to themselves? Are you happy for it to be shared with other organizations? Do you trust their data security practices? The good news is that there are some browsers that include incognito browsing facilities, which allow you to browse without cookies and other kinds of monitoring. And other browsers are specifically designed with privacy in mind.