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What’s The Real Deal on China’s Hotel Industry Growth?

As we have witnessed the unprecedented growth of the number of hotels in China in the past 10 years, we are often asked by those contacts overseas how things are in China, and what are the long-term prospects of such growth.

We know for fact that not everything that is reported in the media is for real, or turns out as planned in the emerging market that China still is, where using a proper Executive Search Firm is also still in it’s infancy.

As an Executive Search Firm with deep roots into China, we can often offer our partners a guide through a world that can be deceptive. Fakers or con-artists are, worldwide, a fact of life and they will successfully continue their make-believe-business as long as there are innocents buyers to their story. With experience comes a certain alertness to what’s for real, and what is may be not.

One could say that the hotel industry is in a way a make-believe business, where a facade of friendly staff and luxury environments stand in front of a normal business where people work hard and much goes on behind the scenes that the customer may not be aware of. There is nothing wrong about creating that environment for the hotel guests.

A teacher in my hotel school once said that the hotel is a theater-stage, explaining the difference between the Front-of-House operations that is visible to the guest and, the Back-of-the-House machine that goes unseen but is also part of the industry and equally important for the total product of a hotel. While only hotel industry insiders may be aware of the realities behind the scenes, we may perhaps assume that being outsiders to other industries we also do not notice what goes on behind the scenes in other businesses.

via What’s The Real Deal on China’s Hotel Industry Growth? – Monday, 1st December 2014 at 4Hoteliers.

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