Almost a half of all international tourist arrivals expected for 2014 will happen between May to August, according to data released by UNWTO today.
The global tourism organization estimates more than 460 million tourists will travel abroad during these four months, accounting for 41 percent of total arrivals in one year. Although less than 50 percent, it is substantially higher than the 33 percent mark that would be expected if tourism demand was equally distributed throughout the the year.
Demand is driven by the summer vacations in two of the largest outbound travel markets: the United States and Europe.
Building on a Strong Start
International tourist arrivals worldwide have already grown by 5 percent in the first four months of the year suggesting arrivals for the full year will increase by up to 4.5 percent over 2013.
via What We Already Know About Global Traveler Habits in 2014 – Skift.
