What Value Do You Bring? – Tip #1

TheCustomer Value Proposition” is providing convincing reasons why a customer should buy a product, and also differentiate your product from competitors. What value do you bring?

The same works for our “internal customers”, our employees. The “value” one brings to their organization is not easily measured but can, and usually does, make itself known very quickly within the process. This is the quality that creates success.

What Value Can You Bring to the Company?

Once you hire the new employee and throughout the training process, there should be brief doses of clarity where we realize this employee has qualities that we may not yet possess through others. As time passes the benefits of this new hire should be clear. What value do you bring? For example:

  • Does he/she have the skills needed to become a leader or one that can be quick to assess the situations at hand and come up with a correct and proper response?
  • Has he shown the experience to understand and anticipate the needs of your customers in a way that is cost-effective to your business?
  • Can you be assured that tasks will be completed properly and on time as directed?
  • Will this employee help you grow your business and increase profits?

Do You Bring Value to Your Position?

Remember, those you hire are a direct reflection of you and your beliefs. Hire those you are confident will represent you as intended. Only proven and demonstrated actions and ideas will create value for those who seek success – and ultimately, your customer’s satisfaction!


Steve DiGioia
Steve DiGioia
With 20+ years in the hospitality industry and a lifetime of customer service experience, Steve DiGioia shares real-world tips and tactics to improve your customer service, increase employee morale, and provide the experience your customers desire. As a certified trainer, author & speaker, Steve has been recognized as a 4-time “World’s Top 30 Customer Service Professional” by Global and a “Top Customer Service Influencer” by multiple industry-leading sources. He is also a featured contributor to the leading hospitality and customer service websites. With a tagline of “Finding Ways to WOW Your Customer”, Steve continues his pursuit of excellence on his award-winning blog sharing his best strategies on customer service, management, and leadership. Follow Steve on Twitter @Steve DiGioia.

CHECK FOR TICKETS / JOIN OUR WAITING LIST! It's not a virtual event. It's not a conference. It's not a seminar, a meeting, or a symposium. It's not about attracting a big crowd. It's not about making a profit, but rather about making a real difference. LEARN MORE HERE



  1. Hi Frank,
    I once had a Food and Beverage Director who told me about a time when he was intervewing for a new Executive Chef. He found someone who he loved and wanted to hire but who wanted to get paid more than him, as the department head. The F&B Dir, got approval from the GM to pay the Chef about 10K more than him and he was quickly hired.

    I asked him what did he approval the hire with the raise. He said, that if the next Chef was that good and could run his culinary department well, it would take so much pressure from his shoulders that the increased salary would be well worth it. As it turned out, it was.

  2. I once had a boss that told us (student waiters) that he could train a diapered monkey to deliver food to a table. If we didn’t bring more value to the restaurant than that we should get out of the hospitality industry. What do you do that makes your customer want to come back, order a bottle of wine, order a desert, or ask for you by name when they return?

    If a person, be he/she a CEO, unit manager, or new line employee, does just the minimum to stay employeed then that person is a liability and needs to be fixed or shed.

    • Ken (my old buddy),
      I always love your take on hospitality service and I must say, I love the frankness from your old boss. Some may not like his take but he’s real and gets to the point in a similar way I always done. It’s true, customers expect us to provide great service – that’s our minimum responsibility. But what do we do that separates us from our corowlers or our business from the competition? That’s the value our customers desire.

      Thanks Ken, hope you and your family are well.