What Unspoken Challenges Do New Entrepreneurs Face?

Debbie Entreprenurial Spiritby Debbie Ruston, Columnist & Featured Contributor

[su_dropcap style=”flat”]E[/su_dropcap]NTREPRENEURSHIP IS SOMETHING many wish for, but few actually take action on. Many wish throughout their entire lives they could become self employed, but there always seems to be an excuse that stops them. These excuses satisfy their desire to some extent, because it is a way out so they don’t have to push through the fear and limiting beliefs they may have. I have been an entrepreneur and trained entrepreneurs for almost 30 years, and the excuses I have heard are always basically the same thing.

  • I don’t have the money
  • I don’t have the time
  • My kids are too young
  • My kids need college money
  • I don’t have experience
  • I’m too old to change

These “excuses” will either stop one from moving forward, or, they will become the REASONS one actually takes the step into entrepreneurship.

Those that have the courage to step forward and become self employed, will have challenges to push through.

Being creative – There isn’t someone there to give you step by step instructions. Being self employed allows you to call the shots, but this includes finding solutions and doing what it takes. When challenges come up, it’s important to be creative and ask yourself better questions. Take on the belief there is ALWAYS a solution, and be wiling to think outside the box.

Lack of support – Lack of support comes in many forms. The key is to recognize a lack of support is simply another challenge successful entrepreneurs learn to deal with. This lack of support comes from different places….

1-Banks – Often a bank does not see the vision you have and therefore does not provide the financial support required. Is this going to stop you? Your desire has to be stronger than your challenge. Find a way where there doesn’t appear to be a way. Get creative. Sell something you own to raise the capital you require. If you really believe in your vision, you will also believe in your ability to replace challenge - hurdlewhatever you are selling once you have created the success you envision. Think about this – if you don’t believe in yourself enough to find a way to raise the funds needed, why would a bank believe in you? Sell whatever you have that will give you the start you need. In some cases, by you taking this type of action, a lender will see your commitment, and that could make the difference in approving your financing.

2-Friends/Family/Co-Workers – Are you getting “well meaning” advice from friends, family, co-workers etc.? It is shocking how many times people are talked out of their dream by these “well meaning” people in their life. What they don’t think about is these people are not qualified to give you that advice. If they have never been an entrepreneur, and do not have a passion for what you want to do, do not expect them to understand or support you. You must follow your heart, and recognize that when a person decides to go a new way, such as starting their own business, you have to leave the “well meaning” advice of those you are close to behind, and ONLY take advice from those that have had the success you envision.

Something goes Wrong – In life and in business there will be times things go wrong. This also happens when you are an employee. Many have had the experience of having a car breakdown, and they either need to raise cash to fix it, or replace it. Often they don’t have that cash sitting around. Yet, a car is a means of getting to work for that paycheck, so even when people don’t have the money and this sort of thing happens, they manage to figure it out. When something goes wrong in business, it requires an even higher level of commitment to figuring it out. When I first started in business, I needed a phone system in my office, and a vehicle. Those were my most vital business tools at the time, and without it I couldn’t conduct business. I didn’t have the money. But my “why” was stronger than my circumstance so I found an office supply store that offered monthly pmt plans, and financed a vehicle. You can’t run a business without the right tools in place. The lack of available funds was not going to be my excuse, because my desire for the goals I had were stronger than the excuse.

You may be wondering what I mean by my “WHY”. Your WHY is the underlying reason you are determined to make your business work. For me, that was being home with our kids. I was not willing to put them in daycare, and miss out on watching them grow. I was not willing to just see them at bedtime and weekends. I was not willing to miss their school events or holidays with them. I wanted to work from home and be with our kids. That desire – my WHY – was so strong, NOTHING was going to stop me…. There were many a challenge throughout the years, but I was so committed to being there for our kids, that I became very solution oriented and always found a solution for any challenge that did arise.

Successful entrepreneurs have a positive, solution oriented, out of the box thinking, type of attitude. It isn’t rocket science….it is being more committed, more determined, more solution oriented than one may be as an employee. Those that are willing to put this level of unwavering commitment in, find the solutions they require, and if the solutions are not apparent, they are willing to figure it out and create the solutions. Make note, this doesn’t just apply to success as an entrepreneur…this applies to success in every aspect of life.


Debbie Ruston
Debbie Ruston
ENTREPRENEUR, International Trainer, Visionary Leader – Debbie has been a successful entrepreneur, since 1986 and believes in taking an active stand for true human potential. As the owner of The Success Educator, Debbie has spent her career helping individuals discover their limitations and overcome them and assists people globally in starting their own businesses. She also has a personal passion for education reform and providing youth the knowledge required to succeed in today's changed world.

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