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What Sales Leaders Can Do When the CEO Doesn’t Get It

Ever feel like you’re operating with one hand tied behind your back?

You’re leading your sales team to the best of your ability. But, it sometimes feels like rolling a rock up a hill. When you need to invest, your CEO won’t get on board. He doesn’t fund your initiatives. He’d rather invest more in products. Or, he’s after an extra point of EBITDA to keep the board happy. He doesn’t get it and you suffer as a result.

Most CEOs have product or finance backgrounds. They mistrust sales people. You can be viewed as an overpaid cost center vs. a revenue generator.

via What Sales Leaders Can Do When the CEO Doesn’t Get It.

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