Our terminology has become more truculent and contentious as we compose, frame and wage our efforts for consumer awareness and recognition of our various brands;
This century, we have had the ‘Bed Wars’, then we moved into the ‘Amenities War’, ever ramping up our escalation of strategies and tactics to remain competitive or take the lead.
Now, we are looking at the ‘experiential’, surely a stealth movement.
We denounce the “guerilla” tendencies of organized labor; we pour millions into “reconstruction” – more lodging options – Brand portfolio proliferation, newly built hotels, renovated or converted properties. We “surgically strike”, using our political capital to crush global movements which threaten some standardization of product and service in our businesses (what is a three star rated property in Uganda would be a mere mention in the UK).
