About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies — the masters of “habit-forming” products — design the tech products we can’t put down. But it isn’t all negative manipulation, he says. It can and should be used for good.
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TAMPA BAY • FEBRUARY 23-24 2026
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What Makes Technology So Habit-Forming?
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