What Makes Technology So Habit-Forming?

About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies — the masters of “habit-forming” products — design the tech products we can’t put down. But it isn’t all negative manipulation, he says. It can and should be used for good.

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TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment, and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages. Meanwhile, independently run TEDx events help share ideas in communities around the world.

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What Makes Technology So Habit-Forming?

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"WE DON'T DO IT ALL, BUT WE DO IT ALL FOR GOOD"

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