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TAMPA BAY • FEBRUARY 23-24 2026

This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. And where authentic connection runs deep.

What Is Your Unique Client Lighthouse Signal?

Episode Summary

If you were a lighthouse how would your clients know you are signaling them?

Episode Notes

Coming to you from Whidbey Island, Washington this is 60 Seconds, your daily dose of hope, imagination, wisdom, stories, practical tips, and general riffing on this and that.

I volunteer as a docent at Admiralty Head Lighthouse. Back in the days of sailing ships coming from the Pacific Ocean through the Strait of San Juan de Fuca the captain would know to pull a hard right to starboard when he saw the blazing beacon from the lighthouse on a bluff 127 feet above Admiralty Inlet to steer safely south to Puget Sound and on into Seattle. Lighthouses – each with their very own light pattern or signature (like an address on a house)  – mark points of navigation, dangerous coastlines, and guide ships into a safe harbor.

But not all harbors are created equal. Some are for deep-draft vessels, others for pleasure craft, and so on. Here’s the thing about a lighthouse: it doesn’t run up and down the coast beckoning all boats to its harbor. It serves a particular-sized boat.

Question:  Lighthouses don’t chase boats; why do you chase clients? What is it only you have to offer? Who needs and wants it? Who is meant to be drawn to your beacon of light? And, how will they know your very own light signature?

Diane F. Wyzga
Diane F. Wyzgahttps://www.quartermoonstoryarts.net/
"DIANE IS A KEEN STORYTELLING PROBLEM SOLVER BECAUSE SHE LISTENS DEEPLY, QUESTIONS WITH EMPATHY, AND BELIEVES THAT THE CLIENT HAS THE ANSWERS TO THEIR COMMUNICATION CHALLENGES. TRUST DIANE TO FIND THE STORY, LISTEN IT OUT OF YOU, AND GUIDE YOU TO A BETTER STORY." ... MANY OF US tell our stories from the perspective of what we do, the tasks we complete, and the great things we deliver. However, we forget that we are human beings with stories to tell to connect with other human beings and their stories. Our stories and the power of our human voice attract us to each other and attract our clients and audiences. FOR 30 YEARS I’ve helped professionals take their story from a message only they could hear to the publishing world, the courtroom, hospitals, board meetings, the airwaves, and more. Stories that swayed juries. Built markets. Spread ideas. Changed things. TODAY I HELP others become successful story influencers. It’s a niche the world needs: helping socially conscious professionals and organizations succeed by discovering and delivering their authentic story messages to connect with, engage, and influence their audience. HOW DID I EARN THE RIGHT TO CARRY THE STORY MEDICINE? I know struggles. I offer solutions. Over the years as an incest survivor, a professional woman in male-dominated professions, growing up with generational myths about the role of women, I lost my voice, had it taken from me, felt it compressed and constrained. I silenced myself only to learn that language is power when it is brought to light and life. When we discover our one true authentic voice, we shape our personal or professional story, mission, or vision so we are seen, heard, understood, and listened to. When we tell our story to advance our business, create clarity in life choices, give life to our ideas, we connect, engage, and influence our audience with our courage, confidence, conviction, and creativity. WHETHER YOU ARE READY to work with me as your trusted story guide or getting ready to be ready, I am ready to support you at Quarter Moon Story Arts. MEANWHILE, FEEL WELCOME feel welcome to subscribe to my monthly Engaged Storyism© Network NewsAudioLetter and listen to my global podcast episodes on Stories From Women Who Walk.

DO YOU HAVE THE "WRITE" STUFF? If you’re ready to share your wisdom of experience, we’re ready to share it with our massive global audience – by giving you the opportunity to become a published Contributor on our award-winning Site with (your own byline). And who knows? – it may be your first step in discovering your “hidden Hemmingway”. LEARN MORE HERE


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