When engaging with customers, it is paramount that your business has all bases covered. Customers have different preferences in connecting with various brands and may choose one over the other. However, as far as customer engagement is concerned, companies should be asking which one is the best way?
This is what Accent Marketing set out to discover through their report Customer Engagement and Today’s Consumer (refer to pdf). The Jeffersonville, Ind. based company interviewed 1,000 consumers throughout the U.S. in June to see how they connect to the brands they follow in various social media channels.