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What iOS9 and The Rise of Ad blockers Mean for Mobile Advertising

[su_dropcap style=”flat”]F[/su_dropcap]OR MANY INTERNET USERS, closing a pop-up ad is virtually instinctive at this point, and more and more people are taking the extra step of downloading ad-blocking software to their computers. With ad-blocking software installed, display and pop-up ads are prevented from being served, and users are free to surf the Internet without watching thirty-second commercials or staring at an ad for five seconds. But what does this mean for advertisers and publishers?

The Rise of Ad Blockers—and What to Do About It

To learn more about how publishers are driving value through better targeting and identity resolution, read our whitepaper, Digital Publishing: Increasing Advertiser Value Through Data and Identity.

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