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What Hoteliers Need to Know About Bleisure Travelers

Over the past few years, the hospitality industry’s segment of business and leisure travelers have begun to merge into a single entity, now known as ‘bleisure’ travelers;

Bleisure travel refers to an extension of business travel that turns into leisure travel. For example, a business trip that may include family or a significant other, which then leads to a short vacation and extended hotel stay.

Also commonly known as “bizcations,” this fairly new market has grown considerably in size and popularity, making it a new part of the hotel’s business mix that cannot be ignored.

In fact, according to a 2014 Google Travel Study, 57% of US business travelers plan to extend their trips for leisure. With this growing trend in the hospitality industry, it is important for hoteliers to start developing a better understanding of this market in order to effectively accommodate bleisure travelers during their stay.

Understanding Bleisure Travelers:

via What Hoteliers Need to Know About Bleisure Travelers. – Thursday, 6th November 2014 at 4Hoteliers.

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