Over the past few years, the hospitality industry’s segment of business and leisure travelers have begun to merge into a single entity, now known as ‘bleisure’ travelers;
Bleisure travel refers to an extension of business travel that turns into leisure travel. For example, a business trip that may include family or a significant other, which then leads to a short vacation and extended hotel stay.
Also commonly known as “bizcations,” this fairly new market has grown considerably in size and popularity, making it a new part of the hotel’s business mix that cannot be ignored.
In fact, according to a 2014 Google Travel Study, 57% of US business travelers plan to extend their trips for leisure. With this growing trend in the hospitality industry, it is important for hoteliers to start developing a better understanding of this market in order to effectively accommodate bleisure travelers during their stay.
Understanding Bleisure Travelers: