What Does it Take to Build a Successful Startup in these Uncertain Times?

At the outset, we need to grasp the extent to which the world has shifted to a new program over the past few months. Today, we live in a completely different world. It is as if aliens visited us and implanted a new chip into our reality, changing our surrounding conditions, our behaviors, and our ways of thinking.

Still, we are in a transition phase, and likewise, many people continue trying to operate according to the outdated program of our pre-coronavirus world, a program that prioritizes values of self-benefit over benefiting others.

If we understood nature’s evolutionary tendency to guide all of its parts to perfect connection and interdependence, then we would see how today’s changes are for our ultimate benefit: they come to bring us closer to each other, not necessarily physically, but to a more heartfelt closeness.

And when we feel closer to each other, we feel happier, more confident, safer, and healthier.

Therefore, what we need more than anything else today is an environment that can support, encourage and guide our connection, so that we can balance our relationships with our new program of development—conditions that demand increased cooperation and care for each other.

If we fail to upgrade our attitudes to each other in order to match the mutual dependence and responsibility required by today’s new program, then we will feel an increasingly heavier weight on our shoulders the more we plod on from one day to the next.

Nature, by means of the coronavirus, has placed us into new conditions precisely in order to transform us.

Today’s startups thus need to take that into consideration.

If our past startups ended up in a marketplace that pitted them up against each other, now everything needs to change. We will still need to compete, but our competition needs to shift from egoistic, where we try to reap as much of the market for our business as we can, to a competition where we each aim to contribute as much as value as possible to humanity.

And what does “value” mean today? It means caring that everyone’s needs are met, as well as helping everyone genuinely become happy, safe, and healthy via upgrading the quality of human relations.

Therefore, anyone bold enough to initiate a startup in this period should first be equipped with sufficient knowledge and an environment to understand the transition the world is in, and then create tools that help people feel closer to each other.

For instance, there is plenty of room for technology to develop means by which we can feel ourselves together in one room, and even more so, as parts of a single whole where our every breath and contact is sensed by everyone.

In other words, as we head toward the discovery of our tight interdependence, we can develop technologies that help us sense what it means to feel as one with others, and which will thus help guide our fateful transition much more positively and harmoniously.

We thus need startups that authentically fill the human need for connection, which will serve to smoothen our transition from our current degree to greater mutual support and consideration.


Michael Laitman
Michael Laitman
Dr. Michael Laitman is a global thinker, a prolific author who has published over 40 books on a variety of topics including world affairs, economics, education, anti-Semitism, and Kabbalah. Laitman’s books have been published in more than thirty languages, including English, Russian, Spanish, French, Hebrew, German, Portuguese, Dutch, Turkish, Farsi, Chinese, Italian, and Arabic. Laitman is also a sought after speaker and columnist. To date, he has written for, or been interviewed by The New York Times, The Jerusalem Post, Huffington Post, Corriere della Sera, Chicago Tribune, Miami Herald, The Globe, RAI TV, and Bloomberg Television, among others. Dr. Laitman has thousands of students from around the world whom he teaches on his daily lessons. These lessons are offered with simultaneous interpretation in more than thirty languages, the main ones of which are English, Spanish, Hebrew, Italian, Russian, French, Turkish, German, and Chinese. In addition to the live lessons, Laitman has millions of students in over 100 countries around the world, who watch Laitman’s lessons at their own convenience or study through Laitman’s affiliate platforms such as KabU and MAC Online. Laitman has a PhD in Philosophy and Kabbalah from the Russian Academy of Sciences in Moscow and an MS in Medical Bio-Cybernetics from the Saint Petersburg State University. His latest book is available on Amazon: The Jewish Choice: Unity or Anti-Semitism.

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  1. Yes, this perspective is interesting. And I also believe it!
    But are we sure that we will not return to the “old” normality?
    From personal experience I can say that, for now, what had been built just a few months before Covid-19 has dissolved with the arrival of the pandemic, although based on emotions and human connections.
    Hopefully it is as you suggest so … to resume a badly interrupted speech.

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