What Do You Do With Your Ideas?

Ideas come to me quite often. They just jump into my mind and I make a point to acknowledge them, to say HI, and explore them. Sometimes they are big, things that can’t happen without a lot of work put into them, but a bunch of them are also easily executed. I once read somewhere that what makes an idea good is executing upon it, because whatever happens, in failure or success, you would have learned something for having taken action.

My father has always joked about how he used to “tremble” (and still does!) when he heard me say: You know what I’ve been thinking? Because no matter how crazy it sounded, I would always try to make it happen.

Some examples, you ask? Here are a few of the “personal” ones, the ones that I feel have impacted my life’s trajectory.

– At 17 I had the “idea” to go to England (we lived in Venezuela!) for the summer to perfect my English. I still don’t know how my very conservative Sicilian Parents said yes, in a time where there was no Internet, cell phones, or WhatsApp to check on your kid on the other side of the pond. I lived with a British Family, in the beautiful town of Bournemouth, and was an experience that defined me. I also lost 16 pounds during that time (no Italian homemade food anywhere on site), which undoubtedly helped me become more self-confident!

– At 22 I had the “idea” that going to Miami to pursue my master’s right after getting my Bachelor’s made sense. My parents supported me again, against their preference, and 25 years later, that’s still where I am.

– After being laid off from Nortel I had the “idea” to take six months completely off, and go live in France to perfect my French. A lot of people around me weren’t shy in their opinion that French is a useless language (not my opinion of course!) and that learning it was a waste of time. Today, I can proudly say, that one of the most important customers our company has had is French, and if it wasn’t because I spoke their language, we would have never closed the deal.

– At 32 I was still single and struggling to meet people (I traveled a lot for work!), I had the “idea” to sign up for Back then, the whole “online” dating concept was so new that it took courage to give it a try. I am glad I didn’t dismiss it because that’s where I met my husband Don. We have been happily married since 2008 and I admit that it is kind of fun to say that “I have two kids with a guy I met online”

– 2 Years ago, Ok, Ok, at 45! I had the “idea” of creating a Podcast, with the sole intention of creating inspiring conversations that could motivate others to pursue their passions and dreams. The podcast is about to reach the 100th episode and at some point, I had thought that inviting Seth Godin (19x Best Seller Author, Marketing Guru and the creator of the podcasting course I took) to be the special guest. Convinced that he would say no, I asked anyway and He actually said YES!

Have I convinced you yet, that pursuing even the strangest of ideas is worthwhile? That most times it is US who say NO to them without giving them a fair chance?

So, can you tell me about that Idea you were thinking about?

It might have been done before, but it hasn’t been done by you!

—Elizabeth Gilbert, Big Magic.

Leticia Latino
Leticia Latino
With over 20 years of experience in the Telecom Industry Leticia Latino went from working for Merrill Lynch and Telecom Giant Nortel Networks to accepting the challenge of extending the legacy of establishing her family business in the US back in 2002. Neptuno Group was originally founded by her father in 1972 in South America where they helped deploy some of the first Cellular Networks in the region and where they have built over 10,000 Towers. Leticia is a recipient of the Women in IoT award by Connected Magazine, Revolutionary CEOs by Aspioneer, and one of the 30 most influential Leaders in Tech by Insight Success. She currently serves as a full member of the Federal Communications Commission’s Broadband Development Advisory Committee (BDAC) and as the Chair of the Job Skills and Training Working Group. ​In addition, Leticia is a published author and a contributor in a broad variety of blogs, and her book “Women in Business Leading the Way” became an Amazon #1 Best Seller. She’s also a public speaker, mentor to young women, and a big advocate of nurturing “Human Connections” through her Back2Basics Podcast.


  1. People who tell you that something is not worth learning probably have an issue with that field themselves. Learning is never a waste of time. Not learning is a waste of time.

    I love how you wrote “I have two kids with a guy I met online,” Leticia. I sometimes refer to my husband as “the guy I currently live with.” It throws some people off – but they usually regain footing when I mention we have been married for over 30 years.

    Currently I am pondering on the idea of starting a Zoom T-group – a training group on communication – for BC360 members who would like to get better at speaking with intent and from the heart instead of from the head.







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