Marketing can be a tricky business. If you have a business you’re already adjusting to running, taking stock of your advertising efforts can really complicate the pot far beyond your understanding. What with the digital era we live in introducing hundreds of different ways to reach your market, and a lot of the traditional methods still holding power, it’s hard to know which way to turn. And if you’re someone who’s never run a business before, or you’re quite a shy and introverted individual, it’s a scary world to approach.
So, whether you’re confused about what SEO even is in the first place, or you’re someone who just doesn’t have the stage presence everyone online claims you need to excel as a business owner, now’s the time to get to work. Your seeming inability to market your company and product doesn’t have to hold you back – not with all the resources we’re going to talk about!
Find Yourself an Agency
As a first move, make yourself familiar with all the marketing agencies that handle the sector you work in, and then the ones that operate in your local area. This way, you can corner both the local economy you’ll be working in, and the digital one we all have a front row seat to. Check out websites like Sortlist to get yourself started with a search like this – they’ll be able to sort the wheat from the sponsored Google entry.
Once you’ve done this, you can start to focus on how you want to market. Do you want to do so with words? Do you want to use videos? Would you rather find an experienced social media manager who can take care of the bulk of the work for you? Do you know which one would be most effective for your business model? If you’ve got a list of agencies in front of you who can inform you on how to complete all of these tasks, you’ll no longer waste time on wild goose chases.
Know Your Product
You need to know what you’re selling in order to sell it effectively. You need to be able to speak (or type) with clarity and passion, clearly showing you understand and believe in the product or service you’re offering. And it’s a lot easier to fake this kind of confidence than you might believe.
Your body language, your facial expressions, even just the words you use, will all factor into the effectiveness of your sales pitch. Even just smiling, properly and often, can help warm an audience towards you. And this works, even if you think you have approximately 0 stage presence! It’s a simple and little way to build rapport with another person, particularly important ones like investors, who will start to truly think you know what you’re talking about.
It turns out you can market! All you need is a little bit of practice. So, don’t rush into your advertising strategy, and take the time to run through it properly.