Many of us will agree that social media is an important element of your business and your marketing strategy. It can be one of the easiest ways to help increase the following for your business and brand, and also to advertise in a more informal way. However, are you doing all that you can to make the most of it for your business? The chances are there will be other things that you can try. With that in mind, here are some suggestions to consider.
Humanise your platforms
One of the first things that you might want to do is humanise your social media a little. If a profile seems to be too business oriented, then you may get to the stage where people may start to lose interest. However, the main point of people buy from people, still stands, even in today’s modern and digital world. So why not try and humanise your social media content a little? You can do that by putting a face to the business, using other tools like videos to give behind the scenes access, or treating a content strategy that includes some topical posts that will be of interest to your audience.
Try different platforms to reach a different audience
The next thing you may want to consider is to think about using different platforms to reach a winder and different target audience. Sure, the main big hitters like Twitter, Instagram, and Facebook could be ones to consider, but trying out new and upcoming platforms like Snapchat or Vero could also be an excellent move to make. The best advice is to keep all of your options open, and the more digital presence you create, the more likely you will be visible online.
Consider competitions to boost engagement
Another thing to consider would be to use things like competitions to help boost engagement. People love a freebie, so giving something away on your business pages could help to boost awareness of your brand. You could encourage people to tag friends into the post, share their status, etc. Make sure that you create a decent level of terms of conditions to ensure that your competition is completely transparent.
Be consistent with content
The best advice when it comes to social media is to ensure that you do all that you can to be consistent with the content you share. The more consistent you are, the more your posts will be seen by your target audience and the more engagement that you will have. Another point to make is to ensure that you always respond to comments and any direct messages that you get. This helps a customer to feel valued.
Create a hashtag
Finally, another great option to think about would be to create a hashtag for your business. This could be the one used by customers who have dealt with you, or it may be a hashtag you develop to help people share content that you want to see and engage with.
Let’s hope that these tips help you to boost your social media presence.