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What Can We Learn From Shortcuts?

How do you build a product people really want? Allow consumers to be a part of the process. “Empathy for what your customers want is probably the biggest leading indicator of business success,” says designer Tom Hulme. In this short talk, Hulme lays out three insightful examples of the intersection of design and user experience, where people have developed their own desire paths out of necessity. Once you know how to spot them, you’ll start noticing them everywhere.

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TED: Ideas Worth Spreading
TED: Ideas Worth Spreadinghttps://www.ted.com/
TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment, and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages. Meanwhile, independently run TEDx events help share ideas in communities around the world.

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