As a business owner, you should be aware that one of the most important concerns you have is the customer. After all, it is the customer who continues to give your business a reason to carry on. It goes without saying, but without customers you would not have much of a business to go on. With that in mind, it is always worth putting a strong focus on keeping the customer happy. There are many different aspects to this, and to a large degree it is a matter of trial and error. But while experience may teach you a great deal, that is not to say that you can’t also learn a lot from others. That is what this post intends to do. Here, we have collated some advice from business owners on what it is that impresses customers the most. If you are keen to give your business a bit of a boost, then this would be a great place to start. Without further ado, let’s take a look at the top ways to impress customers and potential customers alike.
Image SourceValue
It goes without saying that the modern consumer is always looking for a good deal. However, how often are they actually provided with that? The truth is, the customer often feels let down when it comes to getting value for money. That’s why if you can provide that for them, it is likely that they will really appreciate it.
Knowing what counts as good value can be a difficult thing to achieve in itself. However, that is not to say that it is impossible – far from it, in fact. The truth is, there is much that can be learned from a little bit of research. Carrying out research on your rival businesses will soon teach you a lot. And don’t forget the power of focus groups. There is no shame in asking the general public what they think a fair price is, and then offering it. In fact, this is good business. Offering good value for money is likely to put you in a good position with the public. As long as you can also make sure that you are providing something decent, that is. That brings us neatly onto our next point.
Image SourceGreat Product
Of course, we can’t forget the overbearing importance of actually offering a great product to the customer. In fact, this is so basic that it should be most businesses’ first concern. As long as you are providing an exemplary product or service for your customers, you don’t have much to worry about. Knowing what counts as great product or service is something else altogether, however. It largely depends upon the product itself. Again, this is somewhere where a decent amount of research will definitely come in handy. Impressing your customers simply must include a long hard look at the actual product you are offering. Otherwise, you can’t really say you are doing everything in your power to please the customer.
The truth is, you should work as hard as you can to ensure that what you are offering your customers is as good as can be. Only then can you be sure that they will keep coming back for more. And that is ultimately what you are looking for here.
Image SourceStrong Brand
Impressing your customers is not just about what changes hands, though. It can also be a lot more subtle than that. Much of the work is actually done long before the interaction takes place. That is why the brand image of your business is so important. A good, strong brand image ensures that your business is always taken seriously by the customer and the potential customer alike. So how do you go about developing a strong brand image?
The key is consistency. As long as your business’ output is in line with a consistent design and message, your brand will be loud and clear. Ideally, your brand image should evoke some kind of emotional response in people. This is when you really know that the brand is doing its job. You want to get to the point where people recognise your business just from a certain colour or sound. If you get to this point, then you know that you are already well on your way to impressing your customers.
Varied Online Presence
This next point is partially tied up with the previous one. However, it is a little different, and more specific. For your business to be taken seriously by customers, you need to ensure that your online presence is as good as can be. One of the most important attributes to go for here is variation. In other words, you need to be sure that your business is on many different platforms around the Web. This is just straightforward marketing.
Image SourceIt is also essential that you have a decent website which is properly maintained and looked after. It might be worth hiring the services of a custom software development company. They will be able to design and look after your website and ensure it remains on brand. You would be amazed at what a difference this can make to your business’ public perception.
Customer Service
Something which a lot of people find to be essential is exemplary customer service. For most businesses, this goes without saying. However, there are plenty that do not get it quite right. For those, it is a good idea to review their customer service and see what could be improved. Time and again, the research shows that customers favour the same things. Most of all, people want their service to be both friendly and efficient. In other words, you should ensure that they are treated as individuals, but you should also get them through the process quickly.
If your business is failing to deliver in this way, then consider retraining your staff. In fact, refreshing your customer service staff is one of the best things you can ever do for your business. Doing so will massively improve the public perception of your business.
At Frontline Telemarketing we offer far more than just “phone calls” to generate you sales leads.
We are a Marketing Automation agency partner specialising in the planning, installing and running of Marketing Automation software platforms.
Oh and great article, thank you for the share. 🙂
Value: “Even if your price is higher than your competition” What does your Company offer? One stop shop, Engineering, Design, Quality Control Department, Construction Managers/Personnel, Inventory on the ground, timekeepers – progress billings; Manufacturer – meaning you are not outsourcing product, Timely delivery, Service. All of value to someone. I will share a recent experience: I met with a customer and before even meeting him I already knew what products we offer that would be of value. After meeting with the customer, listen – he informed me that he received 2 other quotations but that he wasn’t happy because they were trying to offer him something different than what he was looking for. “Design Change” Result, quoted the customer what he wanted, provided a mock-up/design of what we were offering, followed-up next available business day, result – signing contract/work awarded. The customer should always be aware of every detail of what you are offering. Nothing should be a surprise after the fact if you are communicating with your customer.