TACKLING SEO CAN BE a huge challenge for business owners, old and young. It’s something that you have to keep working at and developing until you get it right. Here are some of the best routes to SEO success.
Creating a Domain Name
The domain name of your website should be one of your first considerations if you’re searching for SEO success. Your web address needs to make it clear what your business does and also incorporate its name. If you can do this, your chances of ranking high on search engine results pages should rocket.
There are lots of things to consider, so it’s all about striking the right balance. You have to make sure that the domain name is filled with the right keywords but doesn’t become too unwieldy. Ideally, it will be short, snappy, and relatively catchy. Don’t make it too long or flabby or you won’t achieve the desired results.
Using the Right Services
There are lots of types of services that can help you with your approach to SEO. For example, there are endless programs that help you to monitor and implement SEO-related actions. These are vital if you want to keep on top things. Or you can use services that directly optimise your website for you.
Some business owners choose to completely outsource their SEO needs to an external company. And although this isn’t essential, it does have its advantages for certain types of business. SEO can be pretty complicated, and it’s always changing. This means you have to run just to stay in the same place! So, having a team of professionals to do the difficult stuff for you can be a great help.
Creating Great Content
Content is key when it comes to SEO. Your written content needs to be focused and precise. You should stick to a narrow range of topics and subjects if you want to hone in on specific target customers. Being too broad never achieves very much when it comes to SEO; it’s all about precision.
That doesn’t mean the content has to be dull and derivative though. The opposite is true, actually. You should focus on saying something unique about your chosen subject, rather than regurgitating old ideas. You will also need to keep the content fresh and updated too. Out of date content is never a recipe for SEO success.
Words and Phrases
Many people know about the importance of using the right keywords when they’re creating content. But key phrases can be just as important. For both of them, you need to do research in order to get a firm grasp on what keywords and phrases people are choosing to use when searching. You can do this by using something like Google Adwords Keywords Tool. This will allow you to see which words people use more than others. You need to use the right words if you want your approach to SEO to be a success.
The differences between certain words can be very small, but it has a big impact on SEO. For example, a company might sell a product that is referred to in different ways by different people. If you miss out on the keywords that people are using when they search for the things you sell, you could be missing out.
The title tag is the sentence that appears at the top of a user’s page when they visit a website. These are a lot more important than a lot of people realise. You have to put effort into thinking about what will go on these tags if you’re going to create an effective approach to SEO.
It’s not just about letting users know what a web page is all about though, it also informs search engines. The contents of your title tags will also appear in the text that is displayed on a search engine results page. People say they’re like the names of chapters in a book. They tell you a bit about what is to come when you carry on reading.
A Mobile Marketing Strategy
No business owner can afford to ignore the importance of mobile devices today. It’s not enough just to think about ordinary SEO concerns. You also have to make sure that you are thinking about how this affects your mobile marketing strategy. Mobile platforms are not surpassing desktop computers, so you need to move with the times.
At the centre of your plan for a mobile marketing strategy should be the creation of a mobile website. You can hire someone to convert your website’s design into a responsive design if you’re not sure where to start. This will mean that your website functions on all platforms, whether they’re responsive or not.
Measuring Results and Outcomes
You can never improve your SEO outcomes unless you know what your current performance level is. This highlights the importance of measuring the results of your approach to SEO. If you find that your approach isn’t working for your business, and the outcomes are poorer than expected, you can make changes.
On the other hand, if you find that you are doing things right, you can but even more effort into doing the things that are working. But if you don’t make any effort to track your progress and performance, there will be no way of you knowing how things are going. This is a big problem, so you should use tools that help you track your performance as soon as possible.
Not Overdoing the Visuals
Yes, images and videos look great on your website. So, what’s the problem? Well, search engine algorithms don’t respond particularly well to visual information. So, although they might look great, those images and videos won’t be doing anything to help improve your SEO performance.
Search engines are only really concerned with text, so you shouldn’t overdo the images. You need to get across your message and branding in words as much as possible. Failing to do this means dropping down the list of search engine results, and that’s not what you want. Of course, I’m not telling you to stop using images and videos completely, but don’t overwhelm your site with them.
SEO is closely tied to good linking. And the best possible way to improve the links to your website is by using social media. Surely, your business already uses Twitter and Facebook to connect with potential customers, right? Well, if you don’t already, the chance to use it in order to improve your website’s SEO should be enough to convince you.
When you share links to your content on social media, this prompts other people to do the same. If all those links start to pile up, it will send positive signals to search engines about your website. When content is shared many times, a search engine interprets this as a signal that the content is good, so it will be ranked higher.
Making Your Site Faster
Fast websites are always going to be ranked higher by search engines than slow ones. The main priority of a search engine is to send their users in the right direction. This means they want to make sure they’re not sending people to broken, outdated or slow websites. So, a fast website is always useful.
Having a fast website isn’t just about improving your search engine results ranking though. It’s also something that will help to persuade people to come back when they leave your website. If they have a bad experience, and your pages take ages to load, they’re not going to come back in a hurry, are they? So, change your web host if your website is slower than you want it to be.
Mastering Internal Linking
When you have some pages on your website that are more trusted by search engines than others, internal linking helps a lot. Linking generally helps to spread trust. For example, when a trusted website links back to your website, this will help your SEO quite a lot. Well, the same applies to internal linking.
The trick is learning how to master internal linking. To do this, you will need to avoid the temptation to link everything. It is possible to do too much internal linking. And it becomes very obvious to search engines when you simply spam your content with internal links.
Customer reviews really help to improve your website’s visibility in search results. There are many small factors that affect SEO, and this is one of them. So, finding ways to encourage your customers to provide reviews of the service they experience from your business is always a good idea.
You shouldn’t pay people to write reviews though. This is fraudulent, and you run the risk of being exposed. It’s much more sensible to simply ask people if they wouldn’t mind writing a review after they buy from you. You can do this by sending them a follow-up email a few days after. Most people will ignore it, but some will accept your request.