Sifting through the management literature of recent years is increasingly common to find books dedicated to social skills as key factors to succeed in own profession, resizing the conception of success as a result of factors and individual attitudes applied so individualistically.
Altruism certainly arises from a purely individual approach, but in which the person, through an exercise of self-reflection, identifies the duty and choose how fulfill it.
Today, success is closely linked to the capacity and quality of interaction with others. The ability to create bonds of strategic cooperation becomes increasingly important. In a hyper-connected market, cooperation is gaining ground on the competition.
Achieving success does not require competition. The common thought is that everyone in a business context is in competition with others. The competition can serve as a motivator, and sometimes it can even be fun. But generally creates conflict, disharmony, hostility, and mistrust, in a word can be destructive, and thus an obstacle to the success of the individual and the group.
In summary, we could say that organizations and people should achieve their goals through the implementation of nature industrious, affective and collaborative of human beings and the overcoming of an old and obsolete culture characterized by formal relationships, directive, competitive, indifferent, if not hostile towards own fellow workers and unconcerned about the result.