Revenue is a difficult subject in a small business. You need to generate enough income to keep your company running, but if you don’t have the pull like other big names do, then you need to rely on a few tricks that many marketing agencies and companies employ to get themselves to the top of the search results pages. Some are really simple, but if you are trying to drive traffic to your website, then you need to start thinking about this to promote your business to a larger audience.
Be Frequent
Understanding how search engines work is a priority to getting yourself higher up the results page. Frequency is something that is taken into account, so if you make sure you are regular with your content and social media output, it gives you a better chance of being recognized. It’s a numbers game, and by sending out a tweet or promotion on a regular basis, it will serve you well.
Play The System
There are things that can help you advertise your business better, and AdSense is one used a lot by small businesses and sites such as blogs. But there are strict regulations on them, and it can mean you getting banned, which doesn’t help you at all! Look at the link https://www.seoclerk.com/faq/19219/Banned-by-Adsense-Here-are-some-adsense-alternatives to get some ideas to navigate around this issue. But other things, like PPC marketing, are very commonly used by smaller blogs to drive traffic, so get a better idea of what suits you and your website.
Be Relevant
Making content for your website and trying to keep up with the regular output to drive traffic can be very difficult. If you are working by yourself to maintain the whole business, it can be a big strain to keep the conveyor belt of content regular, meaning that the temptation to “branch out” into things that aren’t part of your whole business setup presents itself. But if you stay relevant to the original source material and make sure the content is relevant to your audience, the traffic going to your site will increase. It is difficult, but by having a pool of content creators, it will keep the website fresh. Another tool that people use is to have popular search terms in their website content. As you already know, if you search for a specific term then the results will show up the most relevant sites. This doesn’t give you permission to litter your site with keywords!
Have Other Sites Link To You
Utilizing a support network of other sites to link to you can be difficult when you’re starting out, especially as their reputation is important and by linking to your site can be a gamble and drive traffic away from their site. But if you do have a few contacts and acquaintances that can link to you in return for you linking to them, everyone can benefit from this! Networking online is a bit harder than doing it in person, but it can be beneficial in the early days of a site.
