Every day, millions of job seekers enter millions of search terms into job search engines. On an average session, a job seeker might view hundreds of job listings and click through to dozens of job descriptions. The search terms and location are the most obvious indicators of which jobs will be shown to a job seeker when they use a search engine.
via Watch Your Words: Job Seekers Aren’t Searching for the Ones You’re Using – ERE.net.
