It’s not uncommon for businesses to track (often obsessively) the wrong metrics, which aren’t really meaningful to the business itself. Here are 2 questions to help track what’s actually meaningful.
TOM is a hands-on technology executive who helps large organizations act more nimbly in the market and small companies scale. Leading marketing and business development, he has launched numerous technology products and led cross-functional teams – including participating in two technology revolutions – less invasive medical devices and the Internet/software. Tom has been a part of some remarkable technology and business growth success stories (as well as some misfires). Building submarines out of 55-gallon drums in grade school, he eventually fulfilled a childhood dream of living aboard a research ship (Jacques Cousteau was on the Board of Directors) and tending to the mini-sub. Tom has also wrestled in the Olympic Trials, founded a consumer electronic company, and worked for leading companies to help launch and lead: medical device products, software, SaaS, Internet companies, professional consulting services, and 25 ton hovercraft built entirely from composite materials. This broad background has resulted in two unique characteristics - the depth of skill that allows Tom to contribute to the technical, business and creative process; and the disposition for collaboration across disciplines. He's an enthusiastic and collaborative team player who maintains a good sense of humor.