Generation Y is without doubt the most obsessed about and hyper-analysed age grouping in human history. Put under microscopes, poked, prodded, their behaviour second guessed, they are the pet subject of sociologists, demographers, and cultural commentators. There’s a fascination with this generation, about what makes them tick, and what their unconventional view of the world means for those who have to deal with them. One issue that naturally receives a lot of attention is their potential as employees. Opinions here range from the most wildly optimistic to the cynically pessimistic. Depending on whom you read Gen Y can be the most wonderful employee prospects, or irredeemably useless.
via Want to Motivate Gen Y Floor Staff? , by Brian Mitchell.